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- Is the Cartier ad the start of something new?
- Cartier Watches the Luxury Market
During the Winter Holidays, the windows of every establishment are so lavishly decorated to initiate the beginnings of the Holiday season.
This year, luxury Jeweler Tiffany & Co. created a story, “The Winter Carousel,” that translated from their 2011 whimsical holiday windows to send traffic to their digital storybook to learn more.
Click here to Read / Hear “The Winter Carousel Story”
The concept focuses on a magical carousel that comes to life along with a young boy and his grandfather in a major landmark in New York, Central Park. The young boy, his grandfather and the carousel animals then visit the Tiffany flagship store on Fifth Avenue to discover that they had been there many times before.
Tiffany is able to convey their association of a boy’s childhood experience with diamonds, which highlights the season of gift giving and include their branded products through their digital storybook as well as their relate-able three-dimensional Holiday Windows.
Dalia Strum teaches SXF 120: Blogging Smarts for Business.
THE COLOR CORNER
As I now believe that I am moving to Santa Fe on Dec. 14, after a whole life and career in NYC, I think of one of my favorite exhibits taking place at the privately run, not-for profit Wheelwright Museum in Santa Fe.
What do you do when your traditional raw materials are no longer available and you are a skilled and talented craftsperson with years of experience and surrounded by continuing traditions? You reinvent your materials by recycling “junk” and possessions surrounding you.
This is what the jewelry designers at Santa Domingo Pueblo (Kewa) created between 1920’s to the 1950’s in New Mexico. They reinvented their craft and made it more “contemporary”. The Wheelwright Museum in Santa Fe, NM explores their jewelry in their current exhibit curated by J. Roderick Moore called – Thunderbird Jewelry of Santa Domingo Pueblo.
The scarcity of materials was caused by turquoise mines taken over by American companies, the turquoise was replaced by mosaics of inlaid and appliquéd inexpensive plastics (multicolored), bones of animals (off-white), LP’s (browns), celluloid (monotone) combs and battery casings (black). The pieces were sold as cheap trinkets for tourists visiting the Southwest. Today, they are collector’s items and worth hundreds of dollars.
For more information, please visit www.nybead.org or email email@example.com
THE COLOR CORNER
Precious and semi-precious colored stones galore in jewelry, the more colorful the better!
Strange and exotic mixtures in multi-colors using fuchsia stones mixed with turquoise and coral.
Asymmetrical jewelry in precious stones that are ombre and mixed and matched.
Different colored metals mixed together with stones.
Great pieces coming from Erickson Beamon, Chrishabana, Lulu Frost, Amanda Pearl Dannijo Jewels, Kara Ross, etc.
Great contemporary uses of materials. Crochet, macramé, rope, knotting along with diamonds gold and silver.
Barbara Arlen teaches SXC 100: Color Theory and Culture, SXC 110: Color Discovery Interactive Workshop, SXC 260:Color Painting Studio, and SXF 840: Career Opportunities for Working with Color.
There are some non-credit classes that I have wanted to take for a while, but can just never schedule them in. This course is one of them – SXW 115: Sterling Silver Link Jewelry Workshop.
Each semester Garnet stops by the office to show me more photos of his students having a blast and making the prettiest sterling silver links. We then have the usual conversation of “When are you going to take my class?” “Maybe in the Fall, I’m really busy. But I will! Soon…”
Maybe this Fall I will ACTUALLY take his class! But, we will see what happens.
Garnet Barracks teaches SXW 115: Sterling Silver Link Jewelry Workshop.