Tag Archives: collection

fashionweek-sticky

Fashion Week: Fall 2014

By Jove: The Biz Buzz
Aha weekly tidbits for the HT Insider


What starts in the middle and is nine days long?

Fashion week is here and typical of this business we all love – it didn’t start on a Monday and it will go for nine days and nights but to us it is “Fashion Week.”  Of course, the big debate is always about  what is more exciting, the clothes on the runway or the ones on the attendees entering the venues.  And in case you did not know, sadly after the continuity that Bryant Park added with a fairly tight geographic dimension, this season the shows are uptown, downtown, East, West and even in Brooklyn.  Given the weather and the ice and snow in the city, the stiletto crowd is really being challenged. Actually as some of the pictures show there appeared to be more sensible footwear this time than in recent seasons. Of course these shots were from day 1 so we should stay tuned.  The heels may go higher after all, and the getting around to all the shows is going to be very difficult. That to me is unfortunate. A big name designer knows that people will make the effort not to miss no matter where the venue is. Alexander Wang is feeling very Brooklyn these days and has chosen to show there.  But how many lesser known designer shows will get cheated or missed while press and retailers waste valuable time   sprinting from one show to the next? Guess this is our answer to the Olympics!!

For a look at the attendees on the first day check this link out:
http://www.theepochtimes.com/n3/492382-what-they-are-wearing-on-the-first-day-of-new-york-fashion-week/#?photo=1&_suid=139179748308409928465622853598

On a serious note the following WSJ article is a superbly informative piece on the process of putting together a collection, featuring designer Thakoon Panichgul (Thakoon 2/9– 545W 22St/Chelsea) from the point of inspiration to production of the samples which did not start until January 30 because of delays with fabric delivery. Experience what the creative process is and share in the designer’s stress.

 http://online.wsj.com/news/articles/SB10001424052702303496804579365231653157974?KEYWORDS=Thakoon&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303496804579365231653157974.html%3FKEYWORDS%3DThakoon#eos

 

Dior recommends talking to your Jewelry

Dior recommends talking to your Jewelry

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Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com.  In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from fashion, beauty, emotions and dating. She concludes both videos with “My Dior is My Dior. Imagine talking to your jewelry.”

There’s truly an emphasis on the product because she speaks about various experiences, and in in a sense, it’s like her Dior jewelry has become her security blanket.  No matter what, she can count on that to be beautiful and consistent part of her life while Zimmerman proclaims her feelings and flaws.

In this micro-video, she is continuously re-styled with red lipstick and black eyeliner, to nude lip gloss and messy hair, truly exemplifying that Dior Jewelry can be universal in the various occasions or even everyday wear-age.

This is not only a much more engaging opportunity for Dior to get their brand messaging across, it’s an interesting opportunity in regards to their brand positioning and how deep their future approaches will be in terms of brand messaging.

Dalia Strum teaches SXF 120: Blogging Smarts for Business and SXF 130: The Social Media-Social Commerce Revolution: What You Need to Know to Keep Up