Posts tagged: Sandra Krasovec

Packaging design students hit the sweet spot!

By , January 30, 2014 4:23 pm

Capturing 3rd place in Paperboard Packaging Alliance’s Design Challenge 

How can a candy bar compete these days, especially at the movies? Concession stands are a dazzle of popcorn, candy, half-gallon sodas, hot dogs, “cheez”-drenched nachos, and ice cream. Indie theaters sell fresh-baked goods, specialty coffee, beer and wine.

1But good packaging design can appeal to the palate. To that aim, PPA instructed contestants to design the packaging for a colorful candy line. A larger version was to appeal to moviegoers, and a smaller version targeted retail stores.  No easy feat when you must appeal to different ages and audiences, adhere to strict measurements and devise a way to prevent spills and include other conveniences.
2PPA_FIT_Presentation_Vegas (2)_Page_03FIT’s five-student team devised a one-handed, easy sharing, two-flavors-within-one-structure. They called it Wonka’s Tootifruitichocolicious. It’s playful and smart, with multiple uses to be discovered. After gobbling up the contents, one isn’t left with an empty carton alone.
3-PPA_FIT_Presentation_Vegas (2)_Page_09“The biggest challenge was to attract moviegoers with little predilection for sweets–the type who experience concession stand candy as a blur of Milk Duds, Sno Caps, Raisinets and Twizzlers,” Packaging Design Prof. Sandra Krasovec.

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“This year’s Challenge was indeed challenging!” says Krasovec. “The typical objectives of form and function, coupled with fun and innovation, were tough, especially while keeping sustainability in mind. Our students came out winners with a package that has shelf-appeal and second-life play value built in.”

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And when the candy runs out, there’s no lamenting an empty carton. It can be used to make chains, periscopes and creative designs. “Diverting packaging material from the waste stream is a win-win for marketers and consumers,” says Krasovec.  Or we might just see it as creating fun memories. And that it did.


A big draw to the 2011 BFA Fair

By , October 11, 2011 11:09 am

On October 6th, representatives from the School’s baccalaureate programs, Admissions, Registrar, and the School of Liberal Arts were on hand to great prospective students at the BFA Fair in the Great Hall.

Packaging Design, Chair Marianne Klimchuk & Assoc. Prof. Sandra Krasovec

“Design firms uniquely tackle how to garner the attention of myriad audiences who are, quite simply, distracted,” noted Asst. Dean Erika Massaquoi. “Hence, there is a premium on information and experience-oriented design that can grab audiences, communicate effectively, and service clients.”

Associate Profs. of Communication Design Federun Scholz & Elvin Kince

“The AIGA has identified this as  a trend towards an ‘attention economy,’” said Massaquoi. “Thus it is not surprising that this year we saw a further spike of interest in Graphic Design—I believe the velocity of media has garnered this student interest.”

Asst. Chair Prof. Kam Mak with prospective Illustration students

Fashion Design Apparel Prof. Eileen Karp welcoming interested students

Photos by  Dr. Erika Massaquoi

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