Posts tagged: Paperboard Packaging Alliance

Packaging design students hit the sweet spot!

By , January 30, 2014 4:23 pm

Capturing 3rd place in Paperboard Packaging Alliance’s Design Challenge 

How can a candy bar compete these days, especially at the movies? Concession stands are a dazzle of popcorn, candy, half-gallon sodas, hot dogs, “cheez”-drenched nachos, and ice cream. Indie theaters sell fresh-baked goods, specialty coffee, beer and wine.

1But good packaging design can appeal to the palate. To that aim, PPA instructed contestants to design the packaging for a colorful candy line. A larger version was to appeal to moviegoers, and a smaller version targeted retail stores.  No easy feat when you must appeal to different ages and audiences, adhere to strict measurements and devise a way to prevent spills and include other conveniences.
2PPA_FIT_Presentation_Vegas (2)_Page_03FIT’s five-student team devised a one-handed, easy sharing, two-flavors-within-one-structure. They called it Wonka’s Tootifruitichocolicious. It’s playful and smart, with multiple uses to be discovered. After gobbling up the contents, one isn’t left with an empty carton alone.
3-PPA_FIT_Presentation_Vegas (2)_Page_09“The biggest challenge was to attract moviegoers with little predilection for sweets–the type who experience concession stand candy as a blur of Milk Duds, Sno Caps, Raisinets and Twizzlers,” Packaging Design Prof. Sandra Krasovec.

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“This year’s Challenge was indeed challenging!” says Krasovec. “The typical objectives of form and function, coupled with fun and innovation, were tough, especially while keeping sustainability in mind. Our students came out winners with a package that has shelf-appeal and second-life play value built in.”

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And when the candy runs out, there’s no lamenting an empty carton. It can be used to make chains, periscopes and creative designs. “Diverting packaging material from the waste stream is a win-win for marketers and consumers,” says Krasovec.  Or we might just see it as creating fun memories. And that it did.

 

Team Guru & Team Axis score big!

By , October 3, 2011 3:32 pm

FIT students have proven that it may all be in the packaging after all. Amidst strong competition from 10 other colleges and universities, FIT Packaging Design students won 1st and 2nd place in the Paperboard Packaging Alliance 2011 Student Design Challenge.

1st place Team GURU: l-r Tim McLaughlin, Linda Conlin, Katie Klausner, Shari Baitcher, Ryan Irven

Team Guru and Team AXIS won first and second place respectively. Team Play was considered a finalist of this year’s competition, ranking in the top seven overall entries.

Sandra Krasovec, Associate Professor of Brand Packaging Design Department, explained what the Challenge entailed:  “It was to develop a paperboard package for a smart phone with two tiers of branding and pricing. The first design was for a high-end smart phone, keeping within sustainable parameters in regards to package size and use of materials. As well, it was to be a collector package. The designs then had to be revised to meet market demands for retailing a less expensive version of the phone, so the value perception of the package had to match. It was indeed a complex packaging challenge!”

2nd place Team L7 Axis: l-4 Will Paybarah, Liv Frederiksen, Louis Annunziata, Mihaela Savu

Participants were recognized at an awards’ luncheon held in the Las Vegas Convention Center during PackExpo. PackExpo is an industry convention that exhibits packaging, processing and converting, which highlights innovations in materials and production technologies. This is the second year in a row that FIT students have won the top two awards.

Check out student work at:

http://www.paperboardpackaging.org/student_design_challenge/index.html

photos by Sandra Krasovec

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