{"id":4843,"date":"2017-03-06T17:49:44","date_gmt":"2017-03-06T21:49:44","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/volumesandissues\/?p=4843"},"modified":"2019-09-27T11:47:20","modified_gmt":"2019-09-27T15:47:20","slug":"magazine-of-the-week-69","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/03\/06\/magazine-of-the-week-69\/","title":{"rendered":"Magazine of the Week"},"content":{"rendered":"

Hi, everyone, welcome back!<\/p>\n

\"\"<\/a>This week’s MoW is Toybook<\/em>. This is a trade publication for the toy design\/manufacturing industry. FIT has one of the few degrees available in Toy Design<\/a>. This title is one of several we subscribe to<\/a> specifically to support Toy Design students. Published six times a year in New York City (home of the U.S. Toy Market). The parent company for this magazine also publishes Licensing Book<\/em>. Both titles were launched in the mid-1980s.<\/p>\n

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Like other trade publications, Toybook focuses heavily on industry shows, awards, and product reviews. The annual NYC Toy Fair<\/a> just happened February 18-21 at Jacob Javits Center. The current issue of this title includes a lot of announcements for toys that will be launched at the fair this year, as well as reviews of toys that have come out recently. And, being a trade publication, it also has plenty of analysis of the health of toys at retail and the difference between online and brick-and-mortar sales figures.<\/p>\n

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What’s especially fun, of course, are the ads. Very different from the ones in, say, Bloomburg Businessweek<\/em> or WWD<\/em>.<\/p>\n

Come up and take a look!<\/p>\n

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I wrote a bit about this trade publication some time ago, which you can read here.<\/p>\n

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Magazines of the Week<\/a><\/p><\/blockquote>\n