{"id":4668,"date":"2017-01-16T11:10:36","date_gmt":"2017-01-16T15:10:36","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/volumesandissues\/?p=4668"},"modified":"2019-09-27T11:47:22","modified_gmt":"2019-09-27T15:47:22","slug":"magazine-of-the-week-65","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/","title":{"rendered":"Magazine of the Week"},"content":{"rendered":"<p>This week&#8217;s title was given us by the Museum at FIT when they downsized their collection of fashion forecasting materials.<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4676\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/coleur-baloons\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons.jpg\" data-orig-size=\"2988,4236\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484218117&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;40&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"coleur baloons\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-722x1024.jpg\" class=\"aligncenter wp-image-4676\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-722x1024.jpg\" alt=\"\" width=\"393\" height=\"558\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-722x1024.jpg 722w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-212x300.jpg 212w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-768x1089.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-17x24.jpg 17w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-25x36.jpg 25w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-baloons-34x48.jpg 34w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a>This elegant publication represents an early form of trend reporting and color forecasting. It focuses mainly on Paris couture houses, but includes color, silhouette, and fabric information.<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4679\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/color-swatches\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches.jpg\" data-orig-size=\"2988,4310\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484218174&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"color swatches\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-710x1024.jpg\" class=\"alignleft wp-image-4679\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-710x1024.jpg\" alt=\"\" width=\"286\" height=\"412\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-710x1024.jpg 710w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-208x300.jpg 208w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-768x1108.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-17x24.jpg 17w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-25x36.jpg 25w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/color-swatches-33x48.jpg 33w\" sizes=\"auto, (max-width: 286px) 100vw, 286px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s an interesting window into a time when Paris couture drove so much of the world wide fashion industry, as you can see by the way the colors are laid out according to the houses which used them.<\/p>\n<p>The plates were also beautifully illustrated, then colored by hand, which our SPARC colleague <a href=\"https:\/\/blog.fitnyc.edu\/materialmode\/2013\/12\/14\/the-color-of-couture\/\">April wrote about<\/a> several years ago.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4680\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/coleur-lavender\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender.jpg\" data-orig-size=\"2896,3935\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484219681&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"coleur lavender\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-754x1024.jpg\" class=\"alignright wp-image-4680\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-754x1024.jpg\" alt=\"\" width=\"285\" height=\"387\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-754x1024.jpg 754w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-221x300.jpg 221w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-768x1044.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-18x24.jpg 18w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-26x36.jpg 26w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-lavender-35x48.jpg 35w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>It&#8217;s also interesting that the couture houses used the new synthetic fabrics that were becoming available. One of the swatches on this eveningwear plate is nylon.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4682\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/coleur-red-dress\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress.jpg\" data-orig-size=\"2888,3897\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484218158&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;40&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"coleur red dress\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-759x1024.jpg\" class=\"alignleft wp-image-4682\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-759x1024.jpg\" alt=\"\" width=\"285\" height=\"384\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-759x1024.jpg 759w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-222x300.jpg 222w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-768x1036.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-18x24.jpg 18w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-27x36.jpg 27w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-red-dress-36x48.jpg 36w\" sizes=\"auto, (max-width: 285px) 100vw, 285px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The categories of dress depicted in these plates are very different from those shown in contemporary fashion magazines. Suits and skirt-blouse combinations were considered casual wear. Athletic wear had not become enough of a category yet to warrant designer attention.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4683\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/colour-dresses\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses.jpg\" data-orig-size=\"2956,4118\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484219742&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"colour dresses\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-735x1024.jpg\" class=\"alignright wp-image-4683\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-735x1024.jpg\" alt=\"\" width=\"284\" height=\"396\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-735x1024.jpg 735w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-215x300.jpg 215w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-768x1070.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-17x24.jpg 17w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-26x36.jpg 26w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/colour-dresses-34x48.jpg 34w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"4678\" data-permalink=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/2017\/01\/16\/magazine-of-the-week-65\/coleur-swtch\/\" data-orig-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch.jpg\" data-orig-size=\"5056,2988\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;SM-G900P&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1484219754&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.8&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.033333333333333&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"coleur swtch\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-1024x605.jpg\" class=\"wp-image-4678 aligncenter\" src=\"http:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-1024x605.jpg\" alt=\"\" width=\"422\" height=\"249\" srcset=\"https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-1024x605.jpg 1024w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-300x177.jpg 300w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-768x454.jpg 768w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-24x14.jpg 24w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-36x21.jpg 36w, https:\/\/blog.fitnyc.edu\/volumesandissues\/files\/2017\/01\/coleur-swtch-48x28.jpg 48w\" sizes=\"auto, (max-width: 422px) 100vw, 422px\" \/><\/a><\/p>\n<p>The closeup gives you a better sense of the texture of the swatches used to illustrate these sketches from Elsa Schiaparelli&#8217;s line.<\/p>\n<p>These images are from the Spring 1950 notebook.\u00a0 I hope they inspire you!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s title was given us by the Museum at FIT when they downsized their collection of fashion forecasting materials. This elegant publication represents an early form of trend reporting and color forecasting. It focuses mainly on Paris couture houses, but includes color, silhouette, and fabric information. &nbsp; It&#8217;s an interesting window into a time [&hellip;]<\/p>\n","protected":false},"author":271,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[147,36079,14184,36149,12249],"tags":[36190,14258,9924,52442,52443],"class_list":["post-4668","post","type-post","status-publish","format-standard","hentry","category-fashion","category-silk-road","category-libraries","category-magazine-of-the-week","category-textiles","tag-color-forecasting","tag-couture","tag-fashion-illustration","tag-forecast-archive","tag-paris-couture"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2hRtx-1di","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/posts\/4668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/users\/271"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/comments?post=4668"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/posts\/4668\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/media?parent=4668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/categories?post=4668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/volumesandissues\/wp-json\/wp\/v2\/tags?post=4668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}