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<\/a><\/p>\nThis week’s magazine is Monocle<\/em>.<\/p>\n This title has a savvy info pitch about themselves which tops most of what I can say. Also, like many of the newer magazines, the editors use their taste level to sell what they display. They define Monocle<\/em>, after all, as a “media brand, with its print, audio, and online elements. Not to mention our expanding retail network and online business.”<\/p>\n MONOCLE<\/a><\/strong><\/p>\n This is a quirky title. It is a lifestyle magazine. It is lovingly and inclusively pointed away from the US and western Europe. It addresses global business and markets,\u00a0 politics, art, dining and travel, entertainment, clothing. Everything a person of the world might need to be educated, polished, and cosmopolitan. Imagine Dwell<\/em>+The Economist<\/em>+Playboy<\/em> (in its heyday, but without the sexism or eurocentrism) + Men’s Non No<\/em> + a Ralph Lauren catalog all published in an elegant fine-print mish-mash of information. And the editorial is all advertising as well.<\/p>\n Monocle<\/em> was designed by Tyler Brule, the man who founded Wallpaper<\/em>, and launched in February 2007.\u00a0 As the internet grew, so did the Monocle<\/em> website. The title’s home base is London, but it has reporting bureaus and shops in New York, Tokyo, Toronto, Hong Kong, Zurich, Singapore, and Istanbul.<\/p>\n Master of the “advertorial”, the whole thing reads like an ad for high-end products that promote “fine living”. Pens, watches, shoes, and men’s bags are just some of the items that get the research-plus-merchandising spin. Gradually, the title has set up brick-and-mortar shops to sell the products it recommends along with it’s worldly image.<\/p>\n Being savvy with new media, it has used its website to put more image-conscious data out in the world. The radio station was begun in 2011 and the film archive a bit later. The publishers have generated several successful “lifestyle” books. The success of the first one, “The Monocle<\/em> Guide to Better Living”, encouraged the publication of two more: “The Monocle<\/em> Guide to Good Business”, and “The Monocle<\/em> Guide to Cosy Homes”, as well as a series of travel guides.<\/p>\n The online “radio” station:<\/p>\n Monocle Radio<\/a><\/strong><\/p>\n The online film archive:<\/p>\n Monocle Film<\/a><\/strong><\/p>\n