Hi, everyone! Here’s this week’s Magazine of the Week:
Lula magazine is another of the millenium’s new fashion magazines. This independent title is published 2x/year in London. Begun in 2005, it was the pet project of editor Leith Clark. The sales pitch described the reader as a young woman “with old-fashioned cameras, 70s dresses, patterned stockings, and heavy mascara.” Fans of the magazine described its photo layouts as lush, sun-kissed, kooky, vintagy, and fairy-tale inspired. The content included/s interviews with artists and makers, illustration layouts and fashion photography.
Lula‘s first 9 years reflected the passion of Leith Clark, an editor with a youthful and romantic vision. Her aesthetic reflected (and still does) her personal taste which is romantic, passionate about graphic arts, and vintage-inspired. This fit in perfectly with the decade that brought us Oh, Comely and Frankie magazines. Lula was a darling of fashion bloggers and was frequently described as “gorgeous”.
Clark moved on to other projects in 2014. She launched the magazine Violet Book, works as a stylist for Kiera Knightley and Kirsten Dunst, a co-designer for L’Orla, and a style-director-at-large for Harper’s Bazaar UK.
The title’s new editors, Sheila Single, and Maya Kolqvist, changed the magazine’s look to a slightly sleeker, mod aesthetic, without doing away with the overall vintage-y or youthful feel of it. Despite the fact that the title’s website is behaving oddly, their Instagram and Twitter feeds still have lots of recent content.