{"id":11440,"date":"2014-04-29T11:25:03","date_gmt":"2014-04-29T15:25:03","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/precollegeprograms\/?p=11440"},"modified":"2014-04-29T11:25:03","modified_gmt":"2014-04-29T15:25:03","slug":"brand-image","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/2014\/04\/29\/brand-image\/","title":{"rendered":"Brand Image"},"content":{"rendered":"<p>We&#8217;ve been focusing on brand imaging and positioning a lot in my fashion merchandising class. A brand&#8217;s image is\u00a0created within the minds of people, consisting of all the information and expectations associated with a product or the company providing it.\u00a0It is a much more\u00a0complex area of fashion than it may\u00a0initially\u00a0seem to be. When considering a brand&#8217;s image, you must consider:<\/p>\n<ul>\n<li>\n<h4>brand purpose<\/h4>\n<\/li>\n<li>the brand&#8217;s\u00a0character, core brand values, and behaviors<\/li>\n<li>how consistently the brand tells a story<\/li>\n<li>\n<h4>how the consumer perceives the brand<\/h4>\n<\/li>\n<li>how the merchandise\u00a0correlates\u00a0to the brand image<\/li>\n<\/ul>\n<p>Last week, we went to the flatiron district (check out my post Shopping Guide: Part Deux).\u00a0We were assigned to pick 4 stores that had merchandise that directly correlated to the brand&#8217;s image, and then pick one item from each store that stood out to us and talk about how each product represented the brand&#8217;s\u00a0image\u00a0while\u00a0referring\u00a0to fabric, print, colors, silhouette, design, and differentiation\u00a0points.<\/p>\n<p><a onclick=\"javascript:pageTracker._trackPageview('\/downloads\/precollegeprograms\/files\/2014\/04\/Screen-Shot-2014-04-12-at-9.18.22-PM.jpg');\"  href=\"http:\/\/blog.fitnyc.edu\/precollegeprograms\/files\/2014\/04\/Screen-Shot-2014-04-12-at-9.18.22-PM.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-11446 aligncenter\" alt=\"Screen Shot 2014-04-12 at 9.18.22 PM\" src=\"http:\/\/blog.fitnyc.edu\/precollegeprograms\/files\/2014\/04\/Screen-Shot-2014-04-12-at-9.18.22-PM-150x150.jpg\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>Here is my project in case you&#8217;d like to see!<\/p>\n<p>http:\/\/prezi.com\/bkiussjfdqtk\/?utm_campaign=share&#038;utm_medium=copy&#038;rc=ex0share<\/p>\n<p>Just copy and paste the link into your internet browser to see it.<\/p>\n<p>TTYL,<\/p>\n<p>Arielle<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We&#8217;ve been focusing on brand imaging and positioning a lot in my fashion merchandising class. A brand&#8217;s image is\u00a0created within the minds of people, consisting of all the information and expectations associated with a product or the company providing it.\u00a0It is a much more\u00a0complex area of fashion than it may\u00a0initially\u00a0seem to be. When considering a [&hellip;]<\/p>\n","protected":false},"author":337,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14983],"tags":[33856,33894,7528,8713],"class_list":["post-11440","post","type-post","status-publish","format-standard","hentry","category-precollege-bloggers","tag-arielle-mcmanus","tag-brands-image","tag-fashion-merchandising","tag-precollege-experience"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9WbqN-2Yw","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/posts\/11440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/users\/337"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/comments?post=11440"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/posts\/11440\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/media?parent=11440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/categories?post=11440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/precollegeprograms\/wp-json\/wp\/v2\/tags?post=11440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}