First off, what is fast fashion? Fast fashion is easily accessible, fairly priced clothing with a high end look that maintains a casual feeling. In today’s fashion world some people look down on fast fashion however I believe it is one of the most useful categories in fashion for these reasons:

• Appreciated diversity – Fast fashion is a good way to get a wide selection of looks without going too far out there. While people may look at you and like the originality in your outfit they also may appreciate a modest look as well. Sometimes when you watch runway shows for designer brands you see models take the runway in ridiculous, glamorous outfits, and while it may be enjoyable to watch that’s all those clothes will be, an enjoyable show that belongs on the runway.

• Reasonable prices – Mostly everyone in the fashion industry wants to look nice; it’s a fact of the industry.  It’s more than just looking nice though, it’s looking nice with different styles and clothes. However filling that wardrobe can cost a lot of money especially to achieve that high class look.  Fast fashion is great for filling space for your here and there casual outfits to your everyday wear. Not only can you achieve a similar look but you can do it for a much cheaper price.

• Convenience- As fashion evolves so do the collections and how they are released. Very limited quantities are become a more common thing in collection releases and sadly most people don’t have the proper connections to guarantee themselves a garment. Fast fashion is the complete opposite of this, it’s always in stock and always nearby. If you see a piece you like you won’t have to make a million calls or wait outside a store forever just for a single garment, all you have to do is walk in to your nearest H&M, Urban outfitters etc. buy it and call it a day.

-Walter