{"id":263,"name":"Peggy & Arthur Winters","url":"","description":"BIOS:   Arthur A. Winters and Peggy Fincher Winters  \r\n   \r\nDr. Arthur Allen Winters and Prof. Peggy Fincher Winters are active in brand image research \r\nin brand concept and content development for local and global fashion companies.  They conduct \r\ninternational seminars and professional training in integrated and experiential marketing and \r\nmultimedia communications.  Dr. and Prof. Winters are partners in TFI Geomarketing, a \r\nconsulting firm specializing in strategic planning for integrated marketing and communications.  \r\nThey have served as judges for several advertising awards, such as the NY American Marketing \r\nAssociation EFFIES.   \r\n \r\nThey are currently offering branding concept education through seminars and certification \r\ncurricula for The Center for Professional Studies at the Fashion Institute of Technology \/ State \r\nUniversity of New York.  They have contributed to the development of FIT\u2019s certification programs \r\nand teach in Retailing: Customer Experience Management; Retailing: E-Commerce and Social \r\nMedia; and Brand Management Experience.   www.fitnyc.edu\/professionalstudies.  They currently \r\ncontribute to the Center\u2019s BLOG: http:\/\/blog.fitnyc.edu\/hottopicsinsider. \r\n \r\nArthur and Peggy Winters have authored and co-authored books, videos, and online blogs and \r\nnewsletters.  Their co-authored books include: What Works in Fashion Advertising; BrandStand, \r\nStrategies for Retail Brand Building; and The Power of Retail Branding, Innovative Marketing \r\nStrategies for Achieving BrandPower.   They are now doing research for publication of their \r\nexamination into \u201cBrand Buzz vs Brand Does.\u201d \r\n \r\nThey travel worldwide in order to observe and evaluate ongoing changes in the international \r\nretail, advertising and marketing landscape.  The Winters have created academic curricula and \r\ngiven industry consults and seminars in England, Italy, France, Brazil, Kenya, Korea, Japan, \r\nIsrael, China, and Russia. \r\n \r\n \r\n \r\nDr. Arthur A. Winters is Professor Emeritus and founder of the Advertising and Marketing \r\nCommunications Department, at the Fashion Institute of Technology \/ State University of New \r\nYork.  He has over 60 years of experience as an advertising agency and marketing professional. \r\nHe is an educator and an author with a specialty in strategic brand management, planning and \r\ncreative execution of marketing and communications.  He is a pioneer in Integrated and \r\nExperiential Marketing, Advertising and Communications, who believed then and now, that brand \r\nbuilding requires more than brand name recognition.  Dr. Winters holds degrees in economics, \r\npublic relations, marketing and education from Williams College, Pace University, and Temple \r\nUniversity.  Quoted in numerous professional and trade publications, he has written many articles \r\nand authored and co-authored seven textbooks.  He has created innovative curricula for \r\nadvertising and marketing communications and developed interactive multimedia matrices for \r\nexperiential education.   \r\n \r\nProf. Peggy Fincher Winters has been a professional and an educator in fashion marketing, \r\nadvertising and marketing communications for over 40 years.  Her career spans the industry from \r\nspecialty and department store retailing -- to retail and producer direct marketing, advertising, \r\npromotions and public relations.  She is a strategic planner and creative producer of advertising \r\nand public relations and integrated marketing campaigns.  She has been a TV spokesperson, \r\nwritten articles, books and videos, and has been quoted on fashion, marketing, advertising, as \r\nwell as experiential education and career development issues.  Her education career includes \r\nbeing the founder of the FIT\/SUNY college-wide Internship Program, professor of advertising and \r\nmarketing communications.  She has developed curricula and mentoring matrices that provide \r\ninternship programming and career coaching.  Prof. Winters holds degrees in merchandising, \r\nmarketing, and education from Ellsworth Community College and The University of Memphis. \r\n \r\npeggy_fincherwinters@fitnyc.edu   arthur_winters@fitnyc.edu","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/author\/peggy_fincherwinters\/","slug":"peggy_fincherwinters","avatar_urls":{"24":"https:\/\/secure.gravatar.com\/avatar\/3c5b44bd12577d26e4e436215b9f7fec54faf4f2a7b85b9a3edddbce353b1637?s=24&d=identicon&r=g","48":"https:\/\/secure.gravatar.com\/avatar\/3c5b44bd12577d26e4e436215b9f7fec54faf4f2a7b85b9a3edddbce353b1637?s=48&d=identicon&r=g","96":"https:\/\/secure.gravatar.com\/avatar\/3c5b44bd12577d26e4e436215b9f7fec54faf4f2a7b85b9a3edddbce353b1637?s=96&d=identicon&r=g"},"meta":{"jetpack_donation_warning_dismissed":false},"_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users"}]}}