{"id":7959,"date":"2019-10-24T15:33:44","date_gmt":"2019-10-24T19:33:44","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=7959"},"modified":"2020-01-21T17:52:59","modified_gmt":"2020-01-21T21:52:59","slug":"instructor-spotlight-sandra-holtzman","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2019\/10\/24\/instructor-spotlight-sandra-holtzman\/","title":{"rendered":"Instructor Spotlight: Sandra Holtzman"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"8086\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2019\/10\/24\/instructor-spotlight-sandra-holtzman\/sandy-holtzman-headshot\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?fit=290%2C400&amp;ssl=1\" data-orig-size=\"290,400\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Sandy-Holtzman-headshot\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?fit=290%2C400&amp;ssl=1\" class=\"size-full wp-image-8086 alignnone\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?resize=290%2C400\" alt=\"\" width=\"290\" height=\"400\" srcset=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?w=290&amp;ssl=1 290w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?resize=17%2C24&amp;ssl=1 17w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?resize=26%2C36&amp;ssl=1 26w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2019\/10\/Sandy-Holtzman-headshot.jpg?resize=35%2C48&amp;ssl=1 35w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<p><strong>Sandra Holtzman,\u00a0Chief Marketing Strategist<\/strong><\/p>\n<ul>\n<li>Owns Marketing Cures, a strategic marketing company<\/li>\n<li>Instructor at FIT<\/li>\n<\/ul>\n<p>Sandra Holtzman is an award-winning copywriter and marketing strategist. She has started four companies, including Marketing Cures, LLC, a boutique marketing company which just celebrated its 22nd anniversary and a medical device company. Her customer-focused marketing research strategies have helped companies, from start-ups to larger brands, improve their returns-on-investment from 60%-1,000%.<\/p>\n<p>She shares her marketing and entrepreneurial expertise as an adjunct professor at FIT, at The City of New York and the Women&#8217;s Center for Entrepreneurship in NJ-Fast Trac, at NYU- Campaign 1 in the Masters in Integrated Marketing program, and at Baruch College-Social Media Marketing.<\/p>\n<p>Her book,<em> Lies Start-ups Tell Themselves to Avoid Marketing<\/em>, helps start-ups understand 10 simple do\u2019s and don\u2019ts that are essential to making their start-up successful. Her articles in the NY Law Journal, The Latest Fashion in Fashion Patents, and A Tale of How Successfully Raising Capital Leads to Bankruptcy, can be accessed online. Her blog provides useful information for business owners.<\/p>\n<p><a href=\"http:\/\/www.marketingcures.com\/blog.\">www.marketingcures.com\/blog.<\/a><\/p>\n<p><a href=\"http:\/\/marketingcures.com\/\">http:\/\/marketingcures.com\/<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/sandraholtzman\/\">https:\/\/www.linkedin.com\/in\/sandraholtzman\/<\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/MarketingCures\/?ref=bookmarks\">https:\/\/www.facebook.com\/MarketingCures\/?ref=bookmarks<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sandra Holtzman,\u00a0Chief Marketing Strategist Owns Marketing Cures, a strategic marketing company Instructor at FIT Sandra Holtzman is an award-winning copywriter and marketing strategist. She has started four companies, including Marketing Cures, LLC, a boutique marketing company which just celebrated its 22nd anniversary and a medical [&hellip;]<\/p>\n","protected":false},"author":585,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[14703],"tags":[28767],"class_list":["post-7959","post","type-post","status-publish","format-standard","hentry","category-instructor-spotlight","tag-instructor"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-24n","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/7959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/585"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=7959"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/7959\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=7959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=7959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=7959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}