{"id":7146,"date":"2015-02-28T08:36:38","date_gmt":"2015-02-28T12:36:38","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=7146"},"modified":"2020-01-21T18:56:51","modified_gmt":"2020-01-21T22:56:51","slug":"some-big-and-not-so-big-business-tactics-startups-should-avoid","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2015\/02\/28\/some-big-and-not-so-big-business-tactics-startups-should-avoid\/","title":{"rendered":"Some Big (and not so big) Business Tactics Startups Should Avoid"},"content":{"rendered":"<h4><strong>H<\/strong>ere\u2019s a list of some things big businesses do \u2013 actually it\u2019s the people in them \u2013 and what to avoid when you\u2019re starting your company:<\/h4>\n<ul>\n<li>Use employees like toilet paper \u2013 don\u2019t get involved with them and turn them over regularly \u2013 this gives the company\/you a horrible reputation, and disincentives employees \u2013 disgruntled employees make \u201cmistakes\u201d and work gets sloppy. I was at an ad agency once where one client\u2019s logo found its way onto another client\u2019s ad.<\/li>\n<li>Tell your employees how great the company is doing while underpaying them \u2013 the bosses get all the bonuses and the employees struggle.\u00a0 Results:\u00a0 see disgruntled employees above.<\/li>\n<li>Ignoring a product issue or trying to cover it up.\u00a0 Sooner or later the truth comes out and the company gets in trouble.\u00a0 Use J&amp;J\u2019s textbook example of how they handled the Tylenol crisis as the ethical way to proceed &#8212; <a href=\"http:\/\/www.aerobiologicalengineering.com\/wxk116\/TylenolMurders\/crisis.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.aerobiologicalengineering.com\/wxk116\/TylenolMurders\/crisis.html<\/a><\/li>\n<li>Purposely cut lines of communication within the company or illegally raising capital. Management, board members, and investors and sometimes law firms are left out of an important communications loop. \u00a0Sooner or later the culprits get caught. Ultimately it\u2019s at the company\u2019s expense. \u00a0See \u201cA tale of how successfully raising capital leads to bankruptcy\u201d below.<\/li>\n<\/ul>\n<figure id=\"attachment_7152\" aria-describedby=\"caption-attachment-7152\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"7152\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2015\/02\/28\/some-big-and-not-so-big-business-tactics-startups-should-avoid\/a-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?fit=1224%2C792&amp;ssl=1\" data-orig-size=\"1224,792\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"A tale of how successfully raising capital leads to bankruptcy\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;http:\/\/www.newyorklawjournal.com\/id=1202597030328?back=law&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?fit=640%2C414&amp;ssl=1\" class=\"wp-image-7152 size-medium\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?resize=500%2C324\" alt=\"http:\/\/www.newyorklawjournal.com\/id=1202597030328?back=law\" width=\"500\" height=\"324\" srcset=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?resize=500%2C324&amp;ssl=1 500w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?resize=1024%2C663&amp;ssl=1 1024w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2015\/02\/A-tale-of-how-successfully-raising-capital-leads-to-bankruptcy-small.jpg?w=1224&amp;ssl=1 1224w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-7152\" class=\"wp-caption-text\"><a href=\"http:\/\/www.newyorklawjournal.com\/id=1202597030328?back=law\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.newyorklawjournal.com\/id=1202597030328?back=law<\/a><\/figcaption><\/figure>\n<p>When in doubt here\u2019s a simple rule to follow:\u00a0 The Golden Rule.\u00a0 Sounds trite but when you treat your employees how you would like to be treated, then you develop a great team. When I have consultants working on projects with me, I pay them before they bill me.\u00a0 This instills appreciation and loyalty and guess what?\u00a0 When I have a project, there\u2019s never a wait or conflict \u2013 they are there for me every time.\u00a0 And they turn out their best work for me and my clients.<\/p>\n<p><strong><em>Sandra Holtzman teaches <a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 035: Licensing<\/a>.<\/em><\/strong><br \/>\n<strong><em>She is the author of <a href=\"http:\/\/www.holtzmancom.com\/thought_book_title.php\" target=\"_blank\" rel=\"noopener noreferrer\">Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a list of some things big businesses do \u2013 actually it\u2019s the people in them \u2013 and what to avoid when you\u2019re starting your company: Use employees like toilet paper \u2013 don\u2019t get involved with them and turn them over regularly \u2013 this gives [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[38554,8582,38568],"class_list":["post-7146","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-big-business","tag-business-tips","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1Rg","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/7146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=7146"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/7146\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=7146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=7146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=7146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}