{"id":6836,"date":"2014-08-09T10:35:32","date_gmt":"2014-08-09T14:35:32","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=6836"},"modified":"2020-01-21T18:56:32","modified_gmt":"2020-01-21T22:56:32","slug":"your-business-is-meaningless-without-marketing-and-sales","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2014\/08\/09\/your-business-is-meaningless-without-marketing-and-sales\/","title":{"rendered":"Your business is meaningless without marketing and sales"},"content":{"rendered":"<p>Marketing and sales go hand-in-hand and are the foundations of revenue for your business. Do not put off marketing because other activities are more important. They aren\u2019t.\u00a0 If you\u2019re not marketing and selling, you\u2019re not:<\/p>\n<p>1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bringing in revenue<br \/>\n2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Getting on the radar of revenue-producing clients<br \/>\n3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Showing investors you\u2019re serious about selling your services or products<\/p>\n<p>And for 4 other tips check out this post from A Billion Entrepreneurs:<br \/>\n<a href=\"http:\/\/www.abillionentrepreneurs.com\/what-are-the-5-things-every-entrepreneur-should-have-to-be-successful\/?utm_source=Vocus&amp;utm_medium=email&amp;utm_campaign=info%40abillionentrepreneurs.com&amp;utm_content=ABE+Monthly+Newsletter\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.abillionentrepreneurs.com\/what-are-the-5-things-every-entrepreneur-should-have-to-be-successful\/?utm_source=Vocus&amp;utm_medium=email&amp;utm_campaign=info%40abillionentrepreneurs.com&amp;utm_content=ABE+Monthly+Newsletter<\/a><\/p>\n<p><strong><em>Sandra Holtzman teaches <a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 035: Licensing<\/a>.<\/em><\/strong><br \/>\n<strong><em>She is the author of <a href=\"http:\/\/www.holtzmancom.com\/thought_book_title.php\" target=\"_blank\" rel=\"noopener noreferrer\">Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing and sales go hand-in-hand and are the foundations of revenue for your business. Do not put off marketing because other activities are more important. They aren\u2019t.\u00a0 If you\u2019re not marketing and selling, you\u2019re not: 1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Bringing in revenue 2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Getting on the radar of [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[],"class_list":["post-6836","post","type-post","status-publish","format-standard","hentry","category-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1Mg","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6836"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6836\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}