{"id":6699,"date":"2014-06-07T11:16:05","date_gmt":"2014-06-07T15:16:05","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=6699"},"modified":"2020-01-21T18:56:33","modified_gmt":"2020-01-21T22:56:33","slug":"youre-a-lifestyle-company-who-are-your-champions","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2014\/06\/07\/youre-a-lifestyle-company-who-are-your-champions\/","title":{"rendered":"You\u2019re a lifestyle company. Who are your champions?"},"content":{"rendered":"<p>Silver Lining is one champion. I met Carissa Reiniger, CEO and President, about three years ago. She has dedicated Silver Lining to helping lifestyle businesses grow. \u00a0Simple. \u00a0It\u2019s a one year, mostly on line, program designed to grow your business. It\u2019s not a business plan but rather an action plan that relies on some of the same things in a business plan. \u00a0There\u2019s nothing wrong with business plans\u2026they are great for determining what direction you want to take your company in. \u00a0Business plans are primarily used to raise capital however. \u00a0The philosophy at Silver Lining is that action plans are a better way for lifestyle businesses to grow. Their action plan is called SLAP: Silver Lining Action Plan. \u00a0It\u2019s a simple (because once you fill in the blanks, the plan program does all the calculations for you). \u00a0Even if you\u2019re self motivated, sometimes taking care of your own business gets pushed to the side by you \u2013 like the shoemaker with barefoot kids. \u00a0\u00a0If \u00a0you can relate to this, then maybe you should check Silver Lining out.\u00a0<a href=\"http:\/\/www.Silverlininglimited.com\" target=\"_blank\" rel=\"noopener noreferrer\"> www.Silverlininglimited.com<\/a><\/p>\n<figure id=\"attachment_6702\" aria-describedby=\"caption-attachment-6702\" style=\"width: 240px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6702\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2014\/06\/07\/youre-a-lifestyle-company-who-are-your-champions\/carissa-reiniger\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/CARISSA-REINIGER.jpg?fit=240%2C320&amp;ssl=1\" data-orig-size=\"240,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1400010898&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.12&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.05&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"CARISSA REINIGER\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/CARISSA-REINIGER.jpg?fit=240%2C320&amp;ssl=1\" class=\"wp-image-6702 size-full\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/CARISSA-REINIGER.jpg?resize=240%2C320\" alt=\"CARISSA REINIGER\" width=\"240\" height=\"320\" \/><figcaption id=\"caption-attachment-6702\" class=\"wp-caption-text\">Carissa in action at WIX Lounge recently.<\/figcaption><\/figure>\n<figure id=\"attachment_6703\" aria-describedby=\"caption-attachment-6703\" style=\"width: 320px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"6703\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2014\/06\/07\/youre-a-lifestyle-company-who-are-your-champions\/gale-brewer\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/GALE-BREWER.jpg?fit=320%2C320&amp;ssl=1\" data-orig-size=\"320,320\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone 5&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1400011996&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.12&quot;,&quot;iso&quot;:&quot;125&quot;,&quot;shutter_speed&quot;:&quot;0.05&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"GALE BREWER\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/GALE-BREWER.jpg?fit=320%2C320&amp;ssl=1\" class=\"wp-image-6703 size-full\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/GALE-BREWER.jpg?resize=320%2C320\" alt=\"GALE BREWER\" width=\"320\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/GALE-BREWER.jpg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/06\/GALE-BREWER.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><figcaption id=\"caption-attachment-6703\" class=\"wp-caption-text\">Gale Brewer, Manhattan Borough President who stopped by cheer SLAP in the City on. <a href=\"http:\/\/www.galebrewer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.galebrewer.com\/<\/a><\/figcaption><\/figure>\n<p>&#8212;&#8212;&#8212;-<\/p>\n<p>Also, check out this event with NY Fashion Tech Lab Workshop<\/p>\n<p><a href=\"https:\/\/www.eventbrite.com\/e\/a-smoother-road-to-growth-w-mintz-levin-tickets-11844606537?ref=enivte001&amp;invite=NjAyODk3NS9zaG9sdHptYW5AaG9sdHptYW5jb20uY29tLzA%3D&amp;utm_source=eb_email&amp;utm_medium=email&amp;utm_campaign=inviteformalv2&amp;utm_term=attend&amp;ref=enivte001\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Human Resources &#8220;A Smoother Road to Growth&#8221;<\/strong> <\/a><br \/>\n<a href=\"https:\/\/www.eventbrite.com\/e\/a-smoother-road-to-growth-w-mintz-levin-tickets-11844606537?ref=enivte001&amp;invite=NjAyODk3NS9zaG9sdHptYW5AaG9sdHptYW5jb20uY29tLzA%3D&amp;utm_source=eb_email&amp;utm_medium=email&amp;utm_campaign=inviteformalv2&amp;utm_term=attend&amp;ref=enivte001\" target=\"_blank\" rel=\"noopener noreferrer\">How to Avoid the Top Ten Most Common Employment Mistakes Made by Startups<\/a><br \/>\n<a href=\"https:\/\/www.eventbrite.com\/e\/a-smoother-road-to-growth-w-mintz-levin-tickets-11844606537?ref=enivte001&amp;invite=NjAyODk3NS9zaG9sdHptYW5AaG9sdHptYW5jb20uY29tLzA%3D&amp;utm_source=eb_email&amp;utm_medium=email&amp;utm_campaign=inviteformalv2&amp;utm_term=attend&amp;ref=enivte001\" target=\"_blank\" rel=\"noopener noreferrer\">w\/ Mintz Levin<\/a><br \/>\nMonday, June 9, 2014 from 6:00 PM to 8:00 PM (EDT)<br \/>\nNew York, NY<\/p>\n<p>&#8212;&#8212;&#8212;-<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Sandra Holtzman teaches <a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 035: Licensing<\/a>.<\/em><\/strong><br \/>\n<strong><em>She is the author of <a href=\"http:\/\/www.holtzmancom.com\/thought_book_title.php\" target=\"_blank\" rel=\"noopener noreferrer\">Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Silver Lining is one champion. I met Carissa Reiniger, CEO and President, about three years ago. She has dedicated Silver Lining to helping lifestyle businesses grow. \u00a0Simple. \u00a0It\u2019s a one year, mostly on line, program designed to grow your business. It\u2019s not a business plan [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[32792,9272,8576,32788,32787,38568],"class_list":["post-6699","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-action-plan","tag-business-plans","tag-entrepreneurs","tag-lifestyle-business","tag-lifestyle-company","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1K3","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6699"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6699\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}