{"id":6657,"date":"2014-05-17T09:58:32","date_gmt":"2014-05-17T13:58:32","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=6657"},"modified":"2020-01-21T18:56:33","modified_gmt":"2020-01-21T22:56:33","slug":"natori-a-continuation-of-an-appealing-apparel-story","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2014\/05\/17\/natori-a-continuation-of-an-appealing-apparel-story\/","title":{"rendered":"Natori: A Continuation of an Appealing Apparel Story"},"content":{"rendered":"

Continuing from the last entry on Ken Natori\u2019s visit to my licensing class (CEO 035)<\/a>, here are more traits that distinguish Natori.<\/span><\/span><\/p>\n

One is customer service. \u00a0I emphasize this in all my entrepreneur classes and to my clients. Customer service is the most cost-effective, and probably least expensive way to differentiate your company from your competition. \u00a0It is so important, and like marketing, often an afterthought to everything else a busy entrepreneur or business is focused on. \u00a0But here\u2019s the big secret: Customers remember customer-service! \u00a0Often customer service tips the scales in favor of the company providing it. Whether it\u2019s a sole proprietor or a Fortune 500 company.<\/p>\n

Natori has multiple licensees but when a customer calls customer service, they do not know which product has been licensed \u2013 nor should they. \u00a0This is due to keeping a unified brand within the fashion house. Customer service at Natori is trained to answer all questions about all products, irrelevant of the source (licensed or in-house). \u00a0This makes for a seamless experience for the customer \u2013 how it should be.<\/p>\n

Another distinguishing characteristic at Natori, is that Josie, the founder, came out of a Wall Street background, as does Ken. \u00a0The result is that they understand first and foremost that fashion is a business. \u00a0And they treat the company as a business. \u00a0Ken emphasized this point when he spoke to my licensing class, in order to separate Natori from \u00a0typical fashion houses which are often known for high drama. \u00a0The culture at Natori, while still high fashion, is much more sedate and drama-free. Sounds like a nice place to work.<\/p>\n

Which leads me to my closing point: \u00a0Natori is currently looking for a junior person to work in their licensing department. \u00a0Know anyone? \u00a0Are you that person? \u00a0If so, Ken wants to hear from you: \u00a0ken.natori@natori.com<\/a><\/span><\/span> <\/p>\n

\"Ken<\/p>\n


\nSandra Holtzman teaches CEO 035: Licensing<\/a>.<\/em><\/strong>
\nShe is the author of Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Continuing from the last entry on Ken Natori\u2019s visit to my licensing class (CEO 035), here are more traits that distinguish Natori. One is customer service. \u00a0I emphasize this in all my entrepreneur classes and to my clients. Customer service is the most cost-effective, and […]<\/p>\n","protected":false},"author":266,"featured_media":6796,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[9301,8576,8613,19555,28763,32779,28733,38568,8661],"class_list":["post-6657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-brand","tag-entrepreneurs","tag-licensing","tag-luxury","tag-manufacturing","tag-natori","tag-partners","tag-small-business","tag-strategic-partners"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/08\/natori-sticky.jpg?fit=1038%2C576&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1Jn","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6657"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media\/6796"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}