Okay so it\u2019s still January and below is a link to another list \u2013 \u00a0this one is good for all times. \u00a0The 20 points are all business startup basics. Great post.<\/p>\n
I\u2019ll add one point to the list: \u00a021. Protect your intellectual property. Trademark, patent, copyright, trade dress and protect your trade secrets. \u00a0Make sure you own your name (Prince vs. the artist formerly known as Prince; Bistro Laurent Tourondal\/BLT vs. Caf\u00e9 Ruhlmann are just two examples of an artist and chef respectively who have had to fight to keep their name).<\/p>\n
http:\/\/www.forbes.com\/sites\/theyec\/2014\/01\/07\/20-business-lessons-you-dont-want-to-learn-the-hard-way\/#<\/a><\/span><\/span>!<\/p>\n <\/p>\n Sandra Holtzman teaches\u00a0CEO 035: Licensing<\/a>.<\/em><\/strong> Okay so it\u2019s still January and below is a link to another list \u2013 \u00a0this one is good for all times. \u00a0The 20 points are all business startup basics. Great post. I\u2019ll add one point to the list: \u00a021. Protect your intellectual property. Trademark, patent, […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,4178,8576,32762,8660,32761],"class_list":["post-6448","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-copyright","tag-entrepreneurs","tag-patent","tag-startups","tag-trademark"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1G0","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6448"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6448\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShe is the author of\u00a0Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"