New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) influence consumers more than ever. \u00a0The studies were based on the \u201ccompromise\u201d effect \u2013 (see NYT article below for the full story) are probably now saying to yourself, ho hum\u2026 and why is this news? \u00a0Well, it took a while for the establishment to document what most of us already know and practice organically. \u00a0However, some of the results of the study suggest that digital feedback in the digital world allows marketers to see what works and what doesn\u2019t \u2013 what messages are influencing customers and which ones aren\u2019t. \u00a0And they can make adjustments accordingly\u2026and very quickly. \u00a0This is all very well and good, and excellent support (although the writers and researchers don\u2019t see it from the customers\u2019 point-of-view, so they are still missing the point) for my position that customer-focused information and insight right from the beginning\u2026pre- advertising\/marketing\/PR efforts and spending, is more valuable than measuring what works after you\u2019ve spent all that time, money and effort and then correcting it.<\/p>\n
http:\/\/www.nytimes.com\/2013\/12\/08\/business\/theres-power-in-all-those-user-reviews.html?smid=pl-share<\/a><\/p>\n <\/p>\n Sandra Holtzman teaches\u00a0CEO 035: Licensing<\/a>.<\/em><\/strong> New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[9293,12281,12348,8592,8572,118,9283],"class_list":["post-6375","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-advertising","tag-consumers","tag-market-research","tag-marketing","tag-retail","tag-social-media","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1EP","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6375"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6375\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShe is the author of\u00a0Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"