Here\u2019s a really great case history about how a fashion company used customer-focused market research and marketing.<\/p>\n
The TwirlyGirl clothing line polled their customers about the feelings\/descriptive words that identified the clothing to them. \u00a0They took the results, which when all combined generated a single consistent image, and came up with the word \u201ctransformative\u201d. \u00a0This was the genesis of the brand. \u00a0They next took this information a step further and changed all their copy to reflect the transformative attitude.<\/p>\n
This not only became the brand, which TwirlyGirl now has established, but also positioned the company and clothing line in its own space with regards to other girls clothing lines. \u00a0A very important double punch to success. \u00a0Because there are lots of girls clothing lines, but only TwirlyGirl provides an experience with each piece of clothing. What a great differentiator and competitive advantage. \u00a0By following this course of action, they have created a strong niche for themselves.<\/p>\n
http:\/\/www.twirlygirlshop.com\/blog\/post\/3577776<\/a> Here\u2019s a really great case history about how a fashion company used customer-focused market research and marketing. The TwirlyGirl clothing line polled their customers about the feelings\/descriptive words that identified the clothing to them. \u00a0They took the results, which when all combined generated a single […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,8576,12348,8592,28798,38568],"class_list":["post-6336","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-entrepreneurs","tag-market-research","tag-marketing","tag-niche-marketing","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1Ec","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6336"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6336\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/span><\/p>\n
\nSandra Holtzman teaches\u00a0CEO 035: Licensing<\/a>.<\/em><\/strong>
\nShe is the author of\u00a0Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"