There\u2019s a new tech idea\/website that\u2019s been specifically developed for fashion designers (although other businesses can certainly use it). \u00a0It seems to be a cross between crowdfunding\/sourcing and market testing. \u00a0Here\u2019s how it works: A designer posts several new items from their upcoming collection \u2013 or variations on one item \u2013 for instance the designer could post one item in multiple colors to see which color is the most appealing. The customer, if interested in the item, makes a commitment to purchase it. \u00a0When orders reach a minimum number designated by the designer, then the customer is charged and the designer starts production. \u00a0If the orders don\u2019t reach that minimum, then the customer is refunded their money and the designer doesn\u2019t produce it. \u00a0It\u2019s a fashion variation on the crowdfunding theme. \u00a0But this idea goes one step further.<\/p>\n
In crowdfunding, you go to a designated crowdfunding website and put up your idea. \u00a0Then there\u2019s a huge hurdle which people rarely discuss \u2013 marketing. You have to market like hell to get people to go to the crowdfunding site. So you are essentially doing double marketing \u2013 first for your own website (assuming you have one) and second to the crowdfunding site. \u00a0With this product, you actually overlay the crowdfunding program onto your own website, thus driving people to your website only, which I think is a much more organic way to market yourself (although you will lose the crowdfunding site surfers who might be a source of revenue).<\/p>\n
The concept sounds like a total win-win for the customer and for the designer. \u00a0It\u2019s a great way for the customer to be not only ahead of the trend but to actually influence the trend \u2013 and to be the first wearing a new style.<\/em> \u00a0\u00a0Customers order their clothes in advance, and designers don\u2019t risk wasting materials and manufacture for a product that isn\u2019t going to sell well, thus avoiding excess inventory and cash flow difficulties among other issues.<\/em><\/p>\n So far, Voy-voy, a NY based clothing company, Feit, a shoe and accessories company, and Gustin, a jeans company are all using this new concept.<\/p>\n It\u2019s called Mimoona – to learn more and hear testimonials, visit the site and see if it\u2019s something that will work for you. \u00a0http:\/\/www.we.mimoona.com\/Projects\/1443?share=true&reffID=4299<\/a><\/span><\/span>.<\/p>\n <\/p>\n Sandra Holtzman teaches\u00a0CEO 035: Licensing<\/a>.<\/em><\/strong> There\u2019s a new tech idea\/website that\u2019s been specifically developed for fashion designers (although other businesses can certainly use it). \u00a0It seems to be a cross between crowdfunding\/sourcing and market testing. \u00a0Here\u2019s how it works: A designer posts several new items from their upcoming collection \u2013 […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,28784,8677,144,8576,147,9268,28785,38568,28760,8660],"class_list":["post-6241","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-crowdfunding","tag-customer","tag-designer","tag-entrepreneurs","tag-fashion","tag-fashionistas","tag-market-testing","tag-small-business","tag-sourcing","tag-startups"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1CF","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=6241"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/6241\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=6241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=6241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=6241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShe is the author of\u00a0Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"