{"id":624,"date":"2011-05-28T09:08:04","date_gmt":"2011-05-28T13:08:04","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=624"},"modified":"2020-01-21T18:11:03","modified_gmt":"2020-01-21T22:11:03","slug":"my-idea-will-be-stolen-if-i-market-part-2","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/05\/28\/my-idea-will-be-stolen-if-i-market-part-2\/","title":{"rendered":"My Idea Will Be Stolen If I Market \u2014 Part 2"},"content":{"rendered":"<p>How can you protect yourself?<\/p>\n<p>Name your product, service or concept. Then trademark it.  Someone can steal the product idea but they can\u2019t steal  the name.<\/p>\n<p>Copyright, trademark and patent the idea itself if you can. You are completely defenseless if you don&#8217;t. (But be aware that many fashion &#8220;ideas&#8221; are not  easily defined in ways that can be trademarked \u2013 that\u2019s why a trademarked name is important).  Many questions of ownership and rights are determined by the date a trademark was filed.<\/p>\n<p>Copyright is often determined by usage: if you\u2019re using it, it\u2019s yours.<\/p>\n<p>By owning a patent, you are protected.<\/p>\n<p>These solutions are all great but be aware that to go after someone for infringement can be expensive and often large companies are well aware of the financial advantage they have over you when \u201cborrowing\u201d ideas. So above all, speak with an attorney so you know exactly where you stand in this area.<\/p>\n<p>AND MARKET.  MARKET BIG. MARKET FAST. Get your name out there&#8230;<br \/>\neventually all ideas are picked up by others, so being first and loud is your best defense.<\/p>\n<p><em><strong>Sandra Holtzman teaches <a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 035: Licensing<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can you protect yourself? Name your product, service or concept. Then trademark it. Someone can steal the product idea but they can\u2019t steal the name. Copyright, trademark and patent the idea itself if you can. You are completely defenseless if you don&#8217;t. (But be [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8576,38568],"class_list":["post-624","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-entrepreneurs","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-a4","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=624"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/624\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}