{"id":5908,"date":"2013-07-27T11:17:52","date_gmt":"2013-07-27T15:17:52","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=5908"},"modified":"2020-01-21T18:54:46","modified_gmt":"2020-01-21T22:54:46","slug":"build-your-business-by-getting-referrals-from-existing-business","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2013\/07\/27\/build-your-business-by-getting-referrals-from-existing-business\/","title":{"rendered":"Build your business by getting referrals from existing business"},"content":{"rendered":"<p>It\u2019s so much easier than starting from scratch. That\u2019s because the relationship is already there. Of course the foundation of any great relationship is good communications. And to maintain a great working relationship even when you\u2019re not working together.<\/p>\n<p>I have been very lucky in my business.\u00a0 Almost every single client I ever had (I\u2019ve been in business for 16 years) I\u2019m still in touch with.\u00a0 When they go on to new opportunities I\u2019m usually the first person they contact to see if we can work together.\u00a0 When I started a new company a few years back, I reached out to some of them to be on my Advisory Board.\u00a0 The nice thing about these relationships is that I\u2019m always thinking about my clients and how I can help them and likewise they are looking out for me.\u00a0 This is actually true with colleagues and business associates in my network as well.<\/p>\n<p>Heather Townsend put out a post listing 17 ways to get more referrals from existing clients.\u00a0 It\u2019s useful.\u00a0 Here\u2019s an 18th \u2013 stay in touch with my clients over the years even when your not working with them. I take some clients to lunch when they\u2019re in town, and find ways to help them.\u00a0 Even if we don\u2019t work together for long periods of time, I stay in touch.\u00a0 So when they do have a referral, I\u2019m top of mind.<\/p>\n<p><a href=\"http:\/\/partnershippotential.co.uk\/17-ways-to-get-more-referrals-from-your-existing-clients\/?goback=.gde_1928264_member_260427351\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/partnershippotential.co.uk\/17-ways-to-get-more-referrals-from-your-existing-clients\/?goback=.gde_1928264_member_260427351<\/a><\/p>\n<p>&nbsp;<\/p>\n<div><strong><em>Sandra Holtzman teaches\u00a0<a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 035: Licensing<\/a>.<\/em><\/strong><br \/>\n<strong><em>She is the author of\u00a0<a href=\"http:\/\/www.holtzmancom.com\/thought_book_title.php\" target=\"_blank\" rel=\"noopener noreferrer\">Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s so much easier than starting from scratch. That\u2019s because the relationship is already there. Of course the foundation of any great relationship is good communications. And to maintain a great working relationship even when you\u2019re not working together. I have been very lucky in [&hellip;]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,23479,9315,8626,28741],"class_list":["post-5908","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-clients","tag-communication","tag-networking","tag-referrals"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1xi","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}