{"id":5864,"date":"2013-06-29T08:31:32","date_gmt":"2013-06-29T12:31:32","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=5864"},"modified":"2020-01-21T18:54:46","modified_gmt":"2020-01-21T22:54:46","slug":"the-new-role-of-market-research","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2013\/06\/29\/the-new-role-of-market-research\/","title":{"rendered":"The New Role of Market Research"},"content":{"rendered":"
Today\u2019s guest blogger is Dev Das, Founder of Expleo Insight, a\u00a0consulting and\u00a0market research company specializing in emerging biotech and\u00a0pharma (see bio below).\u00a0 Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs on both sides of the market research equation.<\/em><\/span><\/div>\n
\u00a0<\/span><\/div>\n
Trying to compete in an increasingly competitive market with fewer resources? \u00a0It’s become the name of the game these days for most companies, both large and small. \u00a0Startup companies have always been resource constrained due to tight budgets.\u00a0Now, with a glut of choices and minimal differentiation, mid and larger sized companies are also feeling the pinch. \u00a0<\/span><\/div>\n
\u00a0<\/span><\/div>\n
And as large companies, as well, struggle to keep growing profitably, there is an urgent need for more operating efficiencies. \u00a0Success now lies in being more flexible, agile and efficient than others.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
The rapid advances in technology and telecommunications have provided a plethora of options to tap into as companies grapple with growth and differentiation. \u00a0They have also created the need for a new type of market researcher. \u00a0This new strategic market researcher can no longer solely rely on methods from the past. \u00a0They will need to be open to piloting and experimenting with new approaches, and with how to channel the flood of new data and technology into actionable strategic insights. \u00a0<\/span><\/div>\n
\u00a0<\/span><\/div>\n
A big challenge and opportunity lies ahead of us as market researchers …\u00a0<\/span><\/div>\n
can we harness the power of our new options in crowdsourcing, mobile technology, social media and big data spaces, to provide the insights we seek WITHOUT being inundated with more data dumps and analysis paralysis, or in plain English, too much information with only a small percentage being useful.<\/span><\/div>\n
\u00a0<\/span><\/div>\n
\u00a0<\/span><\/div>\n
Dev Das has a\u00a0 20+ year career which has spanned the biotech, pharmaceutical, and consumer packaged goods industries. \u00a0 Immediately prior to creating Expleo Insight, Dev built the Strategic Insights & Analytics function in Auxilium Pharmaceuticals. \u00a0As Group Director, he successfully managed the market research, analytics\/forecasting, and competitive intelligence needs for the company portfolio. \u00a0Prior to Auxilium, Dev led the market research efforts for several early and late-stage opportunities within Virology, Immunology, and Cardiovascular\/Metabolics areas at Bristol-Myers Squibb. \u00a0Dev started his career in the Consumer Packaged Goods industry with market leaders, Procter & Gamble and Kraft Foods, which gave him a solid foundation of the underlying principles of effective marketing.<\/em><\/span><\/span><\/div>\n
\u00a0<\/span><\/div>\n
Dev’s educational background includes a BS from the Indian Institute of Technology in Mumbai and an MBA from the Case Western Reserve University. \u00a0He is currently pursuing a doctorate at the Pace University.<\/em><\/span><\/span><\/div>\n
\u00a0<\/span><\/div>\n
http:\/\/www.expleoinsight.com<\/em><\/a><\/span><\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Today\u2019s guest blogger is Dev Das, Founder of Expleo Insight, a\u00a0consulting and\u00a0market research company specializing in emerging biotech and\u00a0pharma (see bio below).\u00a0 Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8571,8577],"tags":[28721,28722,23461,8576,12348,28724,118,8660,7720,26920],"class_list":["post-5864","post","type-post","status-publish","format-standard","hentry","category-guest-writers","category-small-business","tag-budgets","tag-companies","tag-crowdsourcing","tag-entrepreneurs","tag-market-research","tag-mobile-technology","tag-social-media","tag-startups","tag-technology","tag-telecommunications"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1wA","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5864"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5864\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}