I recently waited on line for 45 minutes with a friend to see a free pre-release movie.\u00a0 When we got upstairs right before the entrance to the theater, everyone was forced to check\u00a0 their cell phones and other electronic devices at the door. Everyone willingly did it. Except me.\u00a0 My cell phone was out, and I refused to check it.\u00a0 Turns out I wasn\u2019t allowed to enter the theater.\u00a0 Meanwhile, I insisted that my friend go in. Others had cleverly hidden their electronics.\u00a0 Once my friend was seated she said she saw numerous people with their cell phones out and that ushers or security came over to them but didn\u2019t eject them.\u00a0 The studio, Disney, was concerned about pirating, which is a substantial problem in the film industry.\u00a0 I was concerned about my cell phone (and my ipad which was also in my bag).\u00a0 There were no statements, printed or oral, guaranteeing the security of my electronics.\u00a0 Friends have said that cell phones and other electronics have disappeared when they checked them in similar situations. No one was watching the checkers.\u00a0 Because this was a privately sponsored screening, it was Disney\u2019s party, the sponsor could call the shots and do what they wish. Hey, it\u2019s their right.\u00a0 I choose not to stay.<\/p>\n
I\u2019m sure anyone who really wanted to record that movie illegally could.\u00a0 And probably did.<\/p>\n
This situation reminded me of airport security.\u00a0 We are all willing (and to differing degrees, happy) to give up our rights and privacy, and possessions in order to obtain something.<\/p>\n
While the above is a common but somewhat extreme example (although I was the only one in the theater that seemed to think it was extreme), we willingly give over personal information \u2013 and take that of others\u2019 \u2013 in the name of a contest, gaining access to something, etc. on the internet all the time.\u00a0 How many times have you been given the option to log on to a new site using your Facebook, Linked In, Google or other social media password? As a business owner, how often have you been told to run a contest\/sweepstakes\/drawing in order to build your database?\u00a0 I won\u2019t do it. And if that\u2019s the only option to obtain access, then I will forgo entering the site.<\/p>\n
Big Brother is alive and well but here\u2019s the question \u2013 how far will YOU go with YOUR products or website?\u00a0 What an absolute marketing coup it would be to have a website that was exclusive and didn\u2019t \u201cshare\u201d information.\u00a0 Sure, you couldn\u2019t build up the numbers on your database quickly.\u00a0 But the folks you will have on your database will be much more valuable.\u00a0 And you also weren\u2019t giving your database and your personal information away.\u00a0 As a business, how much do you protect your customers\u2019 privacy?<\/p>\n
Something to think about.<\/p>\n
<\/p>\n
Sandra Holtzman teaches CEO 035: Licensing<\/a>.<\/em><\/strong> I recently waited on line for 45 minutes with a friend to see a free pre-release movie.\u00a0 When we got upstairs right before the entrance to the theater, everyone was forced to check\u00a0 their cell phones and other electronic devices at the door. Everyone willingly […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8577],"tags":[23510,23507,23509,23506,23508,78],"class_list":["post-5656","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-electronics","tag-ethics","tag-movie","tag-privacy","tag-products","tag-security"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1te","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5656"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5656\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nShe is the author of Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"