{"id":5453,"date":"2013-01-26T08:05:21","date_gmt":"2013-01-26T12:05:21","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=5453"},"modified":"2020-01-21T18:54:10","modified_gmt":"2020-01-21T22:54:10","slug":"who-doesnt-want-significant-business-results","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2013\/01\/26\/who-doesnt-want-significant-business-results\/","title":{"rendered":"Who doesn\u2019t want significant business results?"},"content":{"rendered":"

Th\"\"<\/a>ere\u2019s a new book, that just came out, called \u201cSignificant Business Results\u2026\u00a0\u00a0 Ten sales secrets that your competitors know and use!\u201d\u00a0 The author is Franne McNeal, a serial entrepreneur, business coach, the youngest person ever to be awarded a training contract with the City of Pittsburgh among other things such as restructuring, training and development at such places as PNC Financial Services, and SmithKline Beecham.\u00a0 She\u2019s a certified Kauffman Foundation FastTrac facilitator, and Adjunct Faculty for the Goldman Sachs 10,000 Small Businesses Initiative. She started her first business while still a student at Princeton University.\u00a0 I occasionally facilitate with Franne and she is an amazing force.<\/p>\n

So why should you care about Franne\u2019s credentials and book?\u00a0 Well, creating your product is only part of the story of a successful entrepreneur. You then have to get it out the door (or to shameless plug the first chapter in my book, \u201cLies Startups Tell Themselves to Avoid Marketing\u201d \u2013 \u201c If I build it, they will come\u201d.. I guarantee NOT if you don\u2019t market, which goes hand-in-hand with sales).\u00a0 Franne tells you how to accomplish this in 10 steps \u2013 with exercises and examples sprinkled throughout the book at just the moments you need them to help you get to the next step. Her 10 chapters give you an idea of what you will learn when you read the book (and grow your business if you practice them):<\/p>\n

1-\u00a0\u00a0\u00a0\u00a0\u00a0 Define Your Target Market
\n2-\u00a0\u00a0\u00a0\u00a0\u00a0 Create a Powerful Offer
\n3-\u00a0\u00a0\u00a0\u00a0\u00a0 Use Testimonials for Social Proof
\n4-\u00a0\u00a0\u00a0\u00a0\u00a0 Generate Unlimited Leads
\n5-\u00a0\u00a0\u00a0\u00a0\u00a0 Create Immediate Sales
\n6-\u00a0\u00a0\u00a0\u00a0\u00a0 Use Scripts to Increase Sales
\n7-\u00a0\u00a0\u00a0\u00a0\u00a0 Create Repeat Business
\n8-\u00a0\u00a0\u00a0\u00a0\u00a0 Double your Referrals
\n9-\u00a0\u00a0\u00a0\u00a0\u00a0 Reverse Risk to Increase Sales
\n10-\u00a0\u00a0 Create Added Value<\/p>\n

It\u2019s a great book for your armamentarium \u2013 even if you know most of the topics covered, it\u2019s always good to have a refresher.<\/p>\n

 <\/p>\n

Sandra Holtzman teaches CEO 035: Licensing<\/a>.<\/em><\/strong>
\nShe is the author of Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a new book, that just came out, called \u201cSignificant Business Results\u2026\u00a0\u00a0 Ten sales secrets that your competitors know and use!\u201d\u00a0 The author is Franne McNeal, a serial entrepreneur, business coach, the youngest person ever to be awarded a training contract with the City of […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,23476,8576,8592,23477,8591,38568],"class_list":["post-5453","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-competitors","tag-entrepreneurs","tag-marketing","tag-publishing","tag-sales","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1pX","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5453"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5453\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}