{"id":5320,"date":"2012-12-27T18:09:44","date_gmt":"2012-12-27T22:09:44","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=5320"},"modified":"2020-01-21T18:54:11","modified_gmt":"2020-01-21T22:54:11","slug":"retailor-made-customized-customer-experiences-through-mobile-engagements","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/27\/retailor-made-customized-customer-experiences-through-mobile-engagements\/","title":{"rendered":"RETAILOR-MADE\u2026 CUSTOMIZED CUSTOMER EXPERIENCES THROUGH MOBILE ENGAGEMENTS"},"content":{"rendered":"<p><a href=\"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/06\/23\/consumers-message-to-the-brand-tell-me-a-story\/brandpsychlogo\/\" rel=\"attachment wp-att-1191\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1191\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/06\/23\/consumers-message-to-the-brand-tell-me-a-story\/brandpsychlogo\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/06\/Brandpsychlogo.jpg?fit=320%2C224&amp;ssl=1\" data-orig-size=\"320,224\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Brandpsychlogo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/06\/Brandpsychlogo.jpg?fit=320%2C224&amp;ssl=1\" class=\"alignnone  wp-image-1191\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/06\/Brandpsychlogo.jpg?resize=140%2C98\" alt=\"Brandpsych logo\" width=\"140\" height=\"98\" \/><\/a><\/p>\n<p><strong>RETAILORS<\/strong> might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For <strong>retailors<\/strong>, their creative strategies must now be based on their target customers\u2019 <em>own<\/em> positioning of their most relevant attributes, differences and behaviors. Customers\u2019 self-brand perceptions rely on their <em>omni-present<\/em> sources of contact, information and cultural sharing. The concept of \u201ceverywhereness\u201d is a current zeitgeist in the mobile world, as exhibited in the <em>Tracfone Everywhereness<\/em> commercials.<\/p>\n<p><a href=\"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/27\/retailor-made-customized-customer-experiences-through-mobile-engagements\/12-12-retailor-made\/\" rel=\"attachment wp-att-5341\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5341\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/27\/retailor-made-customized-customer-experiences-through-mobile-engagements\/12-12-retailor-made\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE.jpg?fit=192%2C42&amp;ssl=1\" data-orig-size=\"192,42\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"12-12 RETAILOR-MADE\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE.jpg?fit=192%2C42&amp;ssl=1\" class=\"aligncenter  wp-image-5341\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE.jpg?resize=244%2C52\" alt=\"\" width=\"244\" height=\"52\" \/><\/a><\/p>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C21CP7Ec3PU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<div class=\"jetpack-video-wrapper\"><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/S31jEmGimkk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/div>\n<p>Retail innovations by leading retailers mandate that all their strategic planning is a <strong>brand retailoring<\/strong> that evolves from their study of the current evolution of our species, technologically. Quickly gone is the concept of the physical \u201cretail store\u201d as a shopping destination or necessity. Struggling to remain relevant is the mission, \u201cshould you choose to accept it.\u201d We hope it will not be a \u201cMission Impossible.\u201d<\/p>\n<figure id=\"attachment_5342\" aria-describedby=\"caption-attachment-5342\" style=\"width: 376px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/27\/retailor-made-customized-customer-experiences-through-mobile-engagements\/12-12-retailor-made-2\/\" rel=\"attachment wp-att-5342\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"5342\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/27\/retailor-made-customized-customer-experiences-through-mobile-engagements\/12-12-retailor-made-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?fit=2740%2C3898&amp;ssl=1\" data-orig-size=\"2740,3898\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"12-12 RETAILOR-MADE 2\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Drawing by Art Winters&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?fit=640%2C911&amp;ssl=1\" class=\" wp-image-5342\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?resize=376%2C534\" alt=\"\" width=\"376\" height=\"534\" srcset=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?w=2740&amp;ssl=1 2740w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?resize=719%2C1024&amp;ssl=1 719w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?w=1280 1280w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2012\/12\/12-12-RETAILOR-MADE-2.jpg?w=1920 1920w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/a><figcaption id=\"caption-attachment-5342\" class=\"wp-caption-text\">Drawing by Art Winters<\/figcaption><\/figure>\n<p>There is no doubt that <strong>mobile<\/strong> is now a bio-digital part of the customer, aka 21st Century Human. For example, living within all the \u201ceverywhereness,\u201d <strong>retailors<\/strong> must consider that there is a stronger customer\u2019s need for individuality, as exhibited through an interest in fashion tailor-mades or bespoke products \u2013 from clothing and accessories to automobiles. Mobile customers are quickly adopting and increasing their mobile \u201cself-styling\u201d options. Changing their shopping behavior more readily than those who are store-only shoppers. <strong>Retailors<\/strong> are building their \u201ceverywhereness\u201d opportunities to attract more customers with new personalized mobile apps and interactive options.<\/p>\n<p>Inevitably, retailers have to consider \u201cshowrooming\u201d as a challenge. How should they strategically respond to this use of their physical store as a showroom and the Internet sites as the P.O.S.? Certainly the <strong>retailor<\/strong> is actively working to provide targeted CX (Customer Experiences) that offer personalized mobile and in-store service and incentives that would also advance their NPS (Net Promoter Score). Also, brand managers should be creating new, innovative, and more customer interaction options for their ever-changing loyalty programs and tailor-made offerings. The <strong>retailor<\/strong> must realize that since mobile technology enables the customer to shop many stores on their own time, from wherever they choose, it is time to get creative and inventive. Work at brand \u201crelate-ability\u201d with self-visualizations of value and helpful relevant touch points for the customer\u2019s tailor-made desires.<\/p>\n<p>Our thought is: <em><strong>\u201cIf retailers want to be anywhere, they must now be everywhere.\u201d<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Arthur &amp; Peggy Winters co-teach <a href=\"http:\/\/www.fitnyc.edu\/8272.asp\" target=\"_blank\" rel=\"noopener noreferrer\">SXB 200 Brand Marketing Communications for Image &amp; Meaning<\/a> and <a href=\"http:\/\/www.fitnyc.edu\/3044.asp\" target=\"_blank\" rel=\"noopener noreferrer\">SXR 050 Intro to Branding: The Art of Customer Bonding<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>RETAILORS might remember, as we have often suggested, to make their brand management an ongoing process of reinventing customer experiences and providing more personalized mobile engagements. For retailors, their creative strategies must now be based on their target customers\u2019 own positioning of their most relevant [&hellip;]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8597,8600,8577,8558],"tags":[8598,23466,8581,23465,8592,9285,23467,8572,118,7720,23464,7534,9283],"class_list":["post-5320","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-inside-retail","category-small-business","category-tech-tuesday","tag-branding","tag-everywhereness","tag-global-business","tag-innovations","tag-marketing","tag-mobile","tag-mobile-apps","tag-retail","tag-social-media","tag-technology","tag-tracfone","tag-trends","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1nO","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5320"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5320\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}