{"id":5094,"date":"2012-12-01T09:39:18","date_gmt":"2012-12-01T13:39:18","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=5094"},"modified":"2020-01-21T18:53:52","modified_gmt":"2020-01-21T22:53:52","slug":"resilient-thick-skinned-stubborn-great-qualities-for-an-entrepreneur","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/12\/01\/resilient-thick-skinned-stubborn-great-qualities-for-an-entrepreneur\/","title":{"rendered":"Resilient, thick-skinned, stubborn. Great qualities for an entrepreneur."},"content":{"rendered":"
\"Image<\/a>
\"Image<\/a> Images provided by Shutterstock http:\/\/www.shutterstock.com<\/a><\/figcaption><\/figure>\n

When you\u2019re starting a company you\u2019re going to hear a million \u201cno\u2019s\u201d.\u00a0 No to your money raising requests, no to giving you referrals, no from referrals that were given to you. The list goes on. But the key is to keep persisting.\u00a0 Eventually there will be \u201cyeses\u201d.<\/p>\n

I have been a certified woman-owned business for many years.\u00a0 I go to lots of meetings. I meet lots of nice people. But no work.\u00a0 Even when I was the agency for a division in a Fortune 500 company, I could leverage my certification within the company.\u00a0 And I tried. More recently when I started work with another Fortune 500 company, I mentioned that I was certified (I already had the work through other channels) and they took my certification credentials.<\/p>\n

Most people I know, in many different businesses, gave up on certification\u00a0 because it was too time consuming.\u00a0 They went on with their businesses.\u00a0 I keep plugging.\u00a0 And two weeks ago it paid off.\u00a0 A \u201cprime\u201d contractor (that is the company who actually gets the contract \u2013 usually a larger company) contacted me and wanted Holtzman Communications to work on a piece of business that they had obtained with the City.\u00a0 They actually went to the certified data base and sourced me. Along with others but that\u2019s fine.\u00a0 Suddenly, all my years of persistence and staying on lists etc. is starting to pay off.<\/p>\n

It\u2019s never been tougher\u00a0 for start-up businesses looking for connections, work, and especially cash.\u00a0 Lots of people are going to tell you no, and processes may put you off.\u00a0 But if you have a good product or service, then you just keep going because you will prevail. But you have to believe in yourself and have all the properties above. In a good way of course.<\/p>\n

 <\/p>\n

Sandra Holtzman teaches CEO 035: Licensing<\/a>.<\/em><\/strong>
\nShe is the author of Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019re starting a company you\u2019re going to hear a million \u201cno\u2019s\u201d.\u00a0 No to your money raising requests, no to giving you referrals, no from referrals that were given to you. The list goes on. But the key is to keep persisting.\u00a0 Eventually there will […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8582,20396,8576,20397,8581,38568],"class_list":["post-5094","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-business-tips","tag-certification","tag-entrepreneurs","tag-fortune-500","tag-global-business","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1ka","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=5094"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/5094\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=5094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=5094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=5094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}