{"id":4608,"date":"2012-09-22T11:30:49","date_gmt":"2012-09-22T15:30:49","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=4608"},"modified":"2020-01-21T18:53:37","modified_gmt":"2020-01-21T22:53:37","slug":"make-yourself-easy-to-do-business-with","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/09\/22\/make-yourself-easy-to-do-business-with\/","title":{"rendered":"Make yourself easy to do business with."},"content":{"rendered":"

Make your product and services easy to find, easy for visitors to your website to stay a while, learn about you and follow through.\u00a0 That\u2019s what a medical cosmetics physician did and it worked for him (see link below).\u00a0 The bottom line is he\u00a0 got specific about what his customers wanted and gave it to them.\u00a0 This included adding before and after photos of people who had used his services (this is equivalent to a demonstration of your product\/services \u2013 one of the best way to get a customer). He also put a \u201cCall to action\u201d (what you want the customer to do for next steps) up front and center (ok to the right hand side of the home page but you catch my drift). And response improved.\u00a0 He decided not to use a form because that would slow down and discourage follow-through.\u00a0 While this worked for this particular physician and his customer population, another\u00a0 physician who specializes in the treatment of pain did exactly the opposite.\u00a0 He had a long form on his website in order to weed out patients who didn\u2019t live in the immediate area (thousands of people have pain and he would have had to hire additional full time help just to deal with the inquires coming from his website), who had the kind of insurance he takes, and who had the kind of pain he could treat.<\/p>\n

\"shutterstock_75977908\"<\/a>
Image provided by Shutterstock http:\/\/www.shutterstock.com<\/a>
<\/em><\/figcaption><\/figure>\n

The bottom line is you have to customize your messaging in whatever format you deliver it, to your customer\u2019s habits and wishes. This means you have to reach out to your customer base and find out how they want to be \u201ctold and sold\u201d. What\u2019s the single or couple of most important messages that they need to hear in order to move them from a visitor to your website?\u00a0 Then give it to them.<\/p>\n

If you\u2019re in retail like dungarees.net (see link below) then you might want to solicit customer reviews.\u00a0\u00a0 Find the issue that, when solved, will not only keep customers on your site (or reading your materials) longer,\u00a0 but also convert them from a visitor to a customer.<\/p>\n

http:\/\/www.nytimes.com\/2012\/09\/13\/business\/smallbusiness\/three-keys-to-converting-web-visitors-into-buyers.html?smid=pl-share<\/a><\/p>\n

 <\/p>\n

Sandra Holtzman teaches CEO 035: Licensing<\/a>.<\/em><\/strong>
\nShe is the author of Lies Startups Tell Themselves to Avoid Marketing<\/a>.<\/em><\/strong><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Make your product and services easy to find, easy for visitors to your website to stay a while, learn about you and follow through.\u00a0 That\u2019s what a medical cosmetics physician did and it worked for him (see link below).\u00a0 The bottom line is he\u00a0 got […]<\/p>\n","protected":false},"author":266,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8577],"tags":[8598,8582,8624,8581,8601,8592,8572,38568,118,9283],"class_list":["post-4608","post","type-post","status-publish","format-standard","hentry","category-small-business","tag-branding","tag-business-tips","tag-entrepreneur","tag-global-business","tag-management","tag-marketing","tag-retail","tag-small-business","tag-social-media","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-1ck","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/4608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/266"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=4608"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/4608\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}