{"id":4108,"date":"2012-05-24T11:14:15","date_gmt":"2012-05-24T15:14:15","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=4108"},"modified":"2020-01-21T18:53:23","modified_gmt":"2020-01-21T22:53:23","slug":"dior-recommends-talking-to-your-jewelry","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2012\/05\/24\/dior-recommends-talking-to-your-jewelry\/","title":{"rendered":"Dior recommends talking to your Jewelry"},"content":{"rendered":"<p><strong><a href=\"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/author\/daliastrum\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"2220\" data-permalink=\"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/09\/27\/some-blogging-tips\/blog-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?fit=590%2C375&amp;ssl=1\" data-orig-size=\"590,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Jos\\u00e9 Luis Guti\\u00e9rrez&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;BLOG written on  old typewriter&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;BLOG&quot;}\" data-image-title=\"BLOG\" data-image-description=\"&lt;p&gt;BLOG written on  old typewriter&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?fit=500%2C317&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?fit=590%2C375&amp;ssl=1\" class=\"alignnone size-medium wp-image-2220\" src=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?resize=112%2C71\" alt=\"BLOG\" width=\"112\" height=\"71\" srcset=\"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?resize=500%2C317&amp;ssl=1 500w, https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2011\/09\/Smart-Blogging-Tips.jpg?w=590&amp;ssl=1 590w\" sizes=\"auto, (max-width: 112px) 100vw, 112px\" \/><\/a>WHAT\u2019S TRENDING<\/strong><\/p>\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Q0h5weX4hK8?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/div>\n<p>Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com.\u00a0 In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from fashion, beauty, emotions and dating. She concludes both videos with \u201cMy Dior is My Dior. Imagine talking to your jewelry.\u201d<\/p>\n<p>There\u2019s truly an emphasis on the product because she speaks about various experiences, and in in a sense, it\u2019s like her Dior jewelry has become her security blanket.\u00a0 No matter what, she can count on that to be beautiful and consistent part of her life while Zimmerman proclaims her feelings and flaws.<\/p>\n<p>In this micro-video, she is continuously re-styled with red lipstick and black eyeliner, to nude lip gloss and messy hair, truly exemplifying that Dior Jewelry can be universal in the various occasions or even everyday wear-age.<\/p>\n<p>This is not only a much more engaging opportunity for Dior to get their brand messaging across, it\u2019s an interesting opportunity in regards to their brand positioning and how deep their future approaches will be in terms of brand messaging.<\/p>\n<p><strong><em>Dalia Strum teaches <a href=\"http:\/\/www.fitnyc.edu\/3063.asp\" target=\"_blank\" rel=\"noopener noreferrer\">SXF 120: Blogging Smarts for Business<\/a> and <a href=\"http:\/\/www.fitnyc.edu\/3063.asp\" target=\"_blank\" rel=\"noopener noreferrer\">SXF 130: The Social Media-Social Commerce Revolution: What You Need to Know to Keep Up<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT\u2019S TRENDING Luxury Brand Christian Dior has created a two-part video marketing strategy for its new jewelry collection on mydior.com.\u00a0 In doing so, they have humanized the jewelry collection by featuring model Raquel Zimmermann in a candid conversation truly opening up across the gamut from [&hellip;]<\/p>\n","protected":false},"author":247,"featured_media":6821,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8600,8558],"tags":[15513,9301,8598,8709,15509,15514,12735,147,8587,15511,8592,15510,8572,7720,9283],"class_list":["post-4108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inside-retail","category-tech-tuesday","tag-beauty","tag-brand","tag-branding","tag-christian-dior","tag-collection","tag-dating","tag-dior","tag-fashion","tag-jewelry","tag-lip-gloss","tag-marketing","tag-red-lipstick","tag-retail","tag-technology","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.fitnyc.edu\/hottopicsinsider\/files\/2014\/08\/maxresdefault3.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-14g","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/4108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=4108"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/4108\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media\/6821"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=4108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=4108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=4108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}