{"id":2347,"date":"2011-10-11T12:04:24","date_gmt":"2011-10-11T16:04:24","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=2347"},"modified":"2020-01-21T18:50:48","modified_gmt":"2020-01-21T22:50:48","slug":"neiman-marcus-embraces-mobile-meets-in-store","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/10\/11\/neiman-marcus-embraces-mobile-meets-in-store\/","title":{"rendered":"Neiman Marcus embraces Mobile meets in-store"},"content":{"rendered":"

\"\"<\/a><\/p>\n

WHAT’S TRENDING<\/strong><\/p>\n

 <\/p>\n

Wants to kick off this week\u2019s \u2018What\u2019s Trending\u2019 the right way…<\/p>\n

Luxury Store Neiman Marcus truly embraces mobile meets commerce last week when they launched their check-in scavenger hunt, which encouraged users to utilize social media (mainly foursquare) and increase their in-store traffic.<\/p>\n

By connecting with current technology, this provides the opportunity to \u201chumanize high-end brands by speaking to a younger, tech-savvy generation\u201d said Ali Feinstein, digital strategist at\u00a0Gin Lane Media<\/a>, New York.<\/p>\n

\"\"The concept of the campaign was to draw consumer attention.\u00a0 Neiman Marcus asked Colombian designer Nancy Gonzalez to create a limited-edition clutch (which would be priced at $1,400) for the brand\u2019s shoe and handbag event.\u00a0 The brand was able to accommodated within their limited lime-span and created a red crocodile clutch, which will never retail, and rather the clutch could only be received by consumers who were able to stop by \u2018in person\u2019 at a Neiman Marcus location.<\/p>\n

When an in-store shopper checked-in to one of these Neiman Marcus locations on foursquare, the brand gave that consumer a tip as to where the clutch could be found in the store.<\/p>\n

The first active mobile consumer to find the clutch was allowed to keep it.<\/p>\n

As part of the shoe and handbag event, Neiman Marcus gave all in-store consumers a reward for buying more than $350 of designer handbags or women\u2019s shoes.<\/p>\n

Customers had three free gift options: a pair of Commando lace tights valued at $36, a pair of CitySlips foldable flats which normally retail for $25 or $50 off their next purchase.<\/p>\n

Neiman Marcus has continued their social media momentum by keeping all their fans involved by posting pictures on Facebook of the exciting event.<\/p>\n

This experience was a great marketing opportunity to increase foot traffic, online traction as well as social media buzz, and this is only the beginning.<\/p>\n

Dalia Strum teaches SXF 120: Blogging Smarts for Business<\/a>.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

WHAT’S TRENDING   Wants to kick off this week\u2019s \u2018What\u2019s Trending\u2019 the right way… Luxury Store Neiman Marcus truly embraces mobile meets commerce last week when they launched their check-in scavenger hunt, which encouraged users to utilize social media (mainly foursquare) and increase their in-store […]<\/p>\n","protected":false},"author":247,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8600,8558],"tags":[9268,8572,118,7720,7534,9283],"class_list":["post-2347","post","type-post","status-publish","format-standard","hentry","category-inside-retail","category-tech-tuesday","tag-fashionistas","tag-retail","tag-social-media","tag-technology","tag-trends","tag-viral-marketing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-BR","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=2347"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2347\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=2347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=2347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}