{"id":2262,"date":"2011-10-06T08:56:32","date_gmt":"2011-10-06T12:56:32","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=2262"},"modified":"2020-01-21T18:50:48","modified_gmt":"2020-01-21T22:50:48","slug":"personal-style-all-the-rage","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/10\/06\/personal-style-all-the-rage\/","title":{"rendered":"Personal Style &#8211; All the Rage"},"content":{"rendered":"<p>We see it all around us &#8211; everyone flaunting their own personal style. Hair, make-up, colors, jewelry and of course, clothing. How about developing a personal style for your business?<\/p>\n<p>Some well known examples of businesses with a &#8216;personal style&#8217; are:<\/p>\n<ul>\n<li>Diane Von Furstenberg &#8211; the wrap dress<\/li>\n<li>Lady Gaga &#8211; the head dress<\/li>\n<li>Steve Jobs &#8211; Apple<\/li>\n<li>Warren Buffett &#8211; wealth management<\/li>\n<\/ul>\n<p>Their names conjure up an immediate image of who they are and what they do. Other less famous examples come to mind:<\/p>\n<ul>\n<li>A graphic design firm who gave out business cards covered with a beautiful graphic design &#8211; each card different and unique.<\/li>\n<li>A jewelry crafter wearing her own artful jewelry designs, and<\/li>\n<li>A large construction company giving out toy Tonka trucks and mini-construction equipment (known for being indestructible) at every trade show.<\/li>\n<\/ul>\n<p>So how do you develop a personal style or brand for <em>your<\/em> business?<\/p>\n<ol>\n<li><strong>Name Recognition &#8211; <\/strong>Keep your name out there. Effective marketing is persistent and continuous. Clients and prospects frequently make decisions based on repetition of message. Out of sight is often out of mind.<\/li>\n<li><strong>Consistent Message &#8211; <\/strong>Know who you are and what you do. Who is your target client? If you sell ice cream, are you Ben &amp; Jerry&#8217;s, Dairy Queen, or gelato?<\/li>\n<li><strong>Continuity &#8211; <\/strong>Is your product or service available to me when I need it? Am I dealing with a stable firm with a track record of performance?<\/li>\n<li><strong>Relationship &#8211; <\/strong>Will I be able to count on a relationship with the people I have come to know and trust? With so many personnel changes and shuffling in the marketplace, can I do business with this company and these people for the long-term? Let your clients know that they are valued.<\/li>\n<\/ol>\n<p><em><strong>Jill Youngerman teaches <a href=\"http:\/\/www.fitnyc.edu\/3064.asp\" target=\"_blank\" rel=\"noopener noreferrer\">CEO 008: Marketing Techniques for Promoting Your Business<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We see it all around us &#8211; everyone flaunting their own personal style. Hair, make-up, colors, jewelry and of course, clothing. How about developing a personal style for your business? Some well known examples of businesses with a &#8216;personal style&#8217; are: Diane Von Furstenberg &#8211; [&hellip;]<\/p>\n","protected":false},"author":251,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8597,8577],"tags":[8598,8582,8576,8581,8572,38568],"class_list":["post-2262","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-small-business","tag-branding","tag-business-tips","tag-entrepreneurs","tag-global-business","tag-retail","tag-small-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-Au","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/251"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=2262"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2262\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}