{"id":2210,"date":"2011-09-29T07:18:58","date_gmt":"2011-09-29T11:18:58","guid":{"rendered":"http:\/\/blog.fitnyc.edu\/hottopicsinsider\/?p=2210"},"modified":"2020-01-21T18:50:49","modified_gmt":"2020-01-21T22:50:49","slug":"in-the-world-of-fashion-branding-its-a-case-of-fashyin-fashyang","status":"publish","type":"post","link":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/2011\/09\/29\/in-the-world-of-fashion-branding-its-a-case-of-fashyin-fashyang\/","title":{"rendered":"In the world of Fashion Branding — It\u2019s a case of: FASHYIN \/ FASHYANG ™"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Fashion branding cannot utilize only push communications — it is best as a proper balance between pull (fashyin) and push (fashyang<\/strong>)<\/span>.<\/p>\n

\"\"
\nFashion brand communications should exhibit how the consumer\u2019s concept of self-branding is a balance of \u201cpersonal fashion\u201d and \u201ctrend fashion.\u201d\u00a0 My-style dressing<\/em><\/strong> is more evident than it has ever been since the advent of fashion designer brands, fashion product brands, and fashion store brands.<\/p>\n

My-style dressing<\/em> is based on a fashion balance that \u201cpulls\u201d styling from a consumer as much as it \u201cpushes\u201d styles from a brand.\u00a0 A fashion brand should now offer to make consumers glorious themselves, as well as to those people who mean the most to them.\u00a0 Fashion brands must strike a balance of trends and firsts in styling between the personal \u201cfashyin<\/em>\u201d<\/span> and the commercial \u201cfashyang<\/em>\u201d. <\/span><\/span><\/p>\n

Here we present five guidelines that a fashion brand can communicate with its target consumers:<\/p>\n

1)\u00a0\u00a0\u00a0 Be adventurous — don\u2019t hesitate to experiment with your style.<\/p>\n

2)\u00a0\u00a0\u00a0 Don\u2019t worry if a specific trend, cargo pants or form fitting suits, don\u2019t flatter your figure \u2013 don\u2019t adopt them for your \u201cMy-Style\u201d choices<\/p>\n

3)\u00a0\u00a0\u00a0 You don\u2019t have to blaze the fashion trail \u2013 you are your own fashion master \u2013 get inspiration by balancing retro with metro!<\/p>\n

4)\u00a0\u00a0\u00a0 Balance your fashion shopping between stores you do know and stores you should know \u2013 balance comfort with experimentation.<\/p>\n

5)\u00a0\u00a0\u00a0 Find the most dramatic and rewarding feeling of being a self-stylist, by balancing your style sensations with your common sense.<\/p>\n

This offers a feedback opportunity for the brand to pull ideas from the consumer in order to push the brand\u2019s creative ideas to the fashion-buying consumer\u2026<\/p>\n

FASHYIN<\/em> \/ FASHYANG<\/em><\/span><\/strong><\/h3>\n

<\/em><\/strong><\/p>\n

Keep thinking!<\/em><\/p>\n

Fashion branding cannot utilize only push communications — it is best as a proper balance between pull (fashyin) and push (fashyang). Fashion brand communications should exhibit how the consumer\u2019s concept of self-branding is a balance of \u201cpersonal fashion\u201d and \u201ctrend fashion.\u201d\u00a0 My-style dressing is more […]<\/p>\n","protected":false},"author":263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"post-templates\/post-middle-column.php","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[8597,8600],"tags":[8598,8594,8585,9268,8572,7534],"class_list":["post-2210","post","type-post","status-publish","format-standard","hentry","category-brand-management","category-inside-retail","tag-branding","tag-creative","tag-fashion-styling","tag-fashionistas","tag-retail","tag-trends"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p1v7EM-zE","_links":{"self":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/users\/263"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/comments?post=2210"}],"version-history":[{"count":0,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/posts\/2210\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/media?parent=2210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/categories?post=2210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.fitnyc.edu\/hottopicsinsider\/wp-json\/wp\/v2\/tags?post=2210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Arthur & Peggy Winters co-teach SXB 200 Brand Marketing Communications for Image & Meaning<\/a> and SXR 050 Intro to Branding: The Art of Customer Bonding<\/a>. <\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"