Stay tuned – I will be posting a lot of upcoming December events in the next few days. Here’s the first one to kick it off! Some of our alumni from the Pet Fashion Design and Marketing Certificate program have joined together to bring you […]
Tag: Viral Marketing
What is Your Brand Story Strategy?
by Peggy and Arthur Winters We recently came across a quote from John Norman, CCO of The Martin Agency, which struck a familiar cord: “We used to tell stories through campaigns. Now we build stories.” As we mentioned in our August 2012 blog post, some […]
What I learned from judging a $250K business plan contest… that might help you write yours.
This past summer I had the great pleasure of being a judge for the Chase Manhattan and Living Social “Mission Small Business” contest. During that one week, I (and other judges each) reviewed about 600 business plan concepts. (About 70,000 responded.) There were 12 winners […]
Preppy Class & Contest
50 Shades of Prep: Lifestyle, Designers and Retailers Talk and Tour with Cliff Hoppus, featuring G. Bruce Boyer When it comes to U.S. influence on men’s dressing throughout the world, Preppy is number one. If you are in men’s image, styling, design or merchandising, take […]