Tag: Viral Marketing

Personal Branding with David Lees

Meet our new Instructor, David Lees! He will be teaching SXN 122: Packaging Your Personal Brand for Success, on January 14, 2017! Welcome to FIT! Tell us a little about yourself… I’ve always been very creative and have been able to put things together in an unexpected way to create some kind of excitement and interest. I began doing this as a young boy growing up in the San Francisco Peninsula by constantly moving around the furniture in my room. I continued moving things around to create an impact, by creating parties and events in high school and then college. […]

PERSONAL CUSTOMER EXPERIENCE… PCX

http://blog.fitnyc.edu/hottopicsinsider/author/peggy_fincherwinters/

Mobile 1 to 1– is No. 1 Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others. What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers […]