SHOPPERSONA … CUSTOMER BEHAVIORAL CONDITIONING through DIGITAL MARKETING CONTENT

Knowing your key customers’ lifestyles and work behaviors can help create content to align your brand shoppersona with your target customer’s shoppersona. In this digital era, to communicate real value, it is necessary to provide meaningful experiences through content that is based on your carefully […]

It’s not JUST about fashion…..

http://www.wearabletechworld.com/conference/?utm_source=WhatCounts+Publicaster+Edition&utm_medium=email&utm_campaign=Top+Tech+Startup+Stories+from+the+Week+-+7%2f19&utm_content=Wearable+Tech+Expo For all you fashion folks, this might be a great event to find a business partner, an investor, an idea about the latest in fashion tech. Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.