Tag: startups
DIY or hire it out
Two Sides of the DIY Coin What every entrepreneur should understand before they Do It Themselves Side One: Efficient Use of Your Time You’re the CEO. You must figure out the value of your time in general against the value of your time spent against […]
The Press Release — what works, what doesn’t
Before a fashion designer (and most start-ups these days) will turn to advertising or other traditional forms of marketing these days, they are most likely to use PR first. Why? Because of the broad reach and cost efficiencies PR is capable of delivering.So for those […]
Franchising
Thinking about franchising? Either buying one or starting one? Check out the stats. Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.
Pitching Perfect: Fundraising fashion right now – The One Page Pitch
For years start-ups have been sending investors and other potential funding sources their business plans. With more and more start-ups pitching these days, and funders having less and less time to review them all, a new trend is emerging about how to approach funders. It’s […]