This past summer I had the great pleasure of being a judge for the Chase Manhattan and Living Social “Mission Small Business” contest. During that one week, I (and other judges each) reviewed about 600 business plan concepts. (About 70,000 responded.) There were 12 winners […]
Tag: social media
Make yourself easy to do business with.
Make your product and services easy to find, easy for visitors to your website to stay a while, learn about you and follow through. That’s what a medical cosmetics physician did and it worked for him (see link below). The bottom line is he got […]
WHAT YOU SEE… Visual Content… is WHAT YOU GET
For today’s fashion marketing, original visual content is vital. The marketing communications strategy is how to make it effective. We’re still seeing some fashion brands using old-style fashion model poses in their visualizations of their new styles or products. But, we appreciate and recommend fashion […]
GLOCAL… (GLObal and loCAL) It’s still all Local with Multicultural Global Influences
Segmented Marketing has been rapidly replacing, or at least collaborating as part of,what we have known as Mass Marketing. So why would any brand, U.S. or “other world,” not customize their communications about their product, service or experience? With a rising local diversity in our […]
Summer 2012 Catalog & Registration
Register online: http://www.fitnyc.edu/noncreditregister and click to download the Summer Catalog. Register online: http://www.fitnyc.edu/noncreditregister and click to download the Summer Catalog.