PERSONAL CUSTOMER EXPERIENCE… PCX

Mobile 1 to 1– is No. 1 Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others. What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers […]

Are you still the sucker you used to be?

New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) influence consumers more than ever.  The studies were based on the “compromise” effect – (see NYT article below for the full story) are probably now saying to yourself, ho hum… and why is this news?  Well, it took a while for the establishment to document what most of us already know and practice organically.  However, […]

EduTech Day: Building for the Future

Fifth Annual EduTech Day at FIT Thursday, November 14th 9am-4pm The Great Hall & John E. Reeve’s Conference Center Fashion Institute of Technology, New York, NY The day will include presentations, panels, workshops, luncheon and book signing by Jason Miles – bestselling author and expert in Pinterest and Instgram! The Technology Development Team (TDT) in collaboration with The Center for Excellence in Teaching will be holding the fifth annual EduTech Day on Thursday, November 14, 2013. Our theme “Building for the Future” focuses on how we can integrate technology and pedagogy in response to the increasingly complex and diverse environments […]