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Mobile 1 to 1– is No. 1 Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more […]
New research was just released that demonstrates a big shift in how consumers buy and what influences their purchase. Traditional ads no longer have the same power to shape consumer opinions as they once did. Amazon (the ultimate cost and quality comparison, along with others) […]
Fifth Annual EduTech Day at FIT Thursday, November 14th 9am-4pm The Great Hall & John E. Reeve’s Conference Center Fashion Institute of Technology, New York, NY The day will include presentations, panels, workshops, luncheon and book signing by Jason Miles – bestselling author and expert […]
PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial […]
If fashion tech interests you, or you are a fashion tech person, then this event is well worth attending. http://fashiontech-ny.eventbrite.com/?utm_source=Copy+of+Copy+of+Copy+of+Events+June%2FJuly+2013&utm_campaign=MAY+2012&utm_medium=email Sandra Holtzman teaches CEO 035: Licensing. She is the author of Lies Startups Tell Themselves to Avoid Marketing.