For as much as we humans love to share experiences and insights with each other (just checkout Twitter, Facebook, and your local water cooler), why does the thought of ‘selling’ conjure up nightmares for many? Talking about yourself feels uncomfortable. Public speaking opens you up […]
Tag: sales
Crowd Funding and YOU? Or Not?
Crowd Funding has been around for a while. In very simple terms, you sign up with a crowd funder (such as Kickstarter), list how much money you want to raise for your project, company, etc. and then use social networking to get people you know […]
Deal or No Deal for J.C.Penny
WHAT’S TRENDING J.C. Penny’s branding revamp comes during an interesting time in the industry, considering the oversaturation of deals and couponing. Former Apple executive Ron Johnson, started implementing some major changes once he became Penney’s CEO in November. Starting with Wal-Mart’s iconic everyday low pricing strategy, […]
Putting the Press to Work — Part 4
So here we are at the bottom of the pyramid where the General press lives. They look up to the entire pyramid for their background information and validation of your information. This group does, however, also generate some original information. They have a voracious appetite […]