Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking. This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork […]

Bloomingdale’s focuses on their Loyalists

WHAT’S TRENDING Bloomingdale’s is launching a new campaign, which is essentially aiming to build ‘Loyalists’ via QR Codes and SMS call-to-action strategies, starting with a print campaign in the April Edition of Condé Nast’s Vanity Fair magazine. The company recognizes that their consumer has transitioned to one whom is typically mobile; it would be more efficient to reach them on the technology that they have ‘in-hand.’ The advertisement located in Vanity Fair is a two-page spread, which features Michael by Michael Kors and Marc by Marc Jacobs’ dynamic Spring/Summer 2012 Collections. The strategic ‘calls-to-action’ are located in a blue box […]