RE(ward)TAIL?

Small Town and City Retailing that rewards the community, retailers, and customers… Specialty stores could be better designed to present new customer experiences (CX) and unique shopping rewards for all shoppers and for loyal program customers.  Some communities are now supporting specialty retailers who have been challenged by incoming and ongoing mega-retail, but are rebounding with more nimble, creative and unique thinking. This can be managed by encouraging people with shopping strategies that offer the customer unusual incentives for rewards for their purchases.  For example, strategies we have recently seen could be to design customized: t-shirts, gift cards, items of artwork […]

EDITORIAL AND PRESS RELEASE – P.R. influence through $$

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial surveillance for a press release content that is paid for? Will editorial content now be dominated by press releases in omni-media and omnicon? Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as […]