Tag Archives: qr codes

Kiehls is Going Green for Earth Day!


Luxury Skincare Brand, Kiehl’s has done a major push towards implementing an environmental initiative for Earth Day!

They have implemented QR code advertising within their store windows as well as various marketing materials to create awareness of their eco-friendly approach.


When consumers scan the QR code, they are redirected to Kiehl’s mobile page http://www.kiehls.com/, which focuses on their environmentally oriented products as well as the recycling campaign.

The Kiehl’s Reycle across America campaign incorporates celebrities including Mark Ruffalo, Rosario Dawson, Florence Welch and Spike Lee as an effort to connect with their Target Demographic.  They have also released a limited edition line with focus on these celebrities.  Each celebrity has their own limited-edition art label on the Kiehl’s rare Earth pore cleansing masque. All proceeds from this collection will go to Recycle Across America.

Included in this initiative is recycling of old containers from their past products.  Each empty container is equivalent to one stamp, three stamps qualifies for a free lip balm, five stamps qualifies for a travel-sized product, and 10 stamps qualifies for a full-sized product.

Kiehl’s strategy of implementing QR codes to create awareness of this campaign was extremely strategic, because they can track the interaction and learn from this engagement for future campaigns.

Dalia Strum teaches SXF 120: Blogging Smarts for Business.

Deal or No Deal for J.C.Penny


J.C. Penny’s branding revamp comes during an interesting time in the industry, considering the oversaturation of deals and couponing. Former Apple executive Ron Johnson, started implementing some major changes once he became Penney’s CEO in November.  Starting with Wal-Mart’s iconic everyday low pricing strategy, without focusing on undercutting competitors, but rather offering their customers more predictable pricing.

Their pricing strategy includes:  Sale prices become everyday prices, Fewer Seasonal Sales, New Tags to indicate pricing accordingly, Pricing without the 99 cents for simpler pricing, New Advertising that includes digital strategies.

These digital strategies are going through the testing stages from their catalogs, as they are utilizing QR codes as well as text messaging to purchase specific items to feel out the demand for additional implementation of technology.

Increased discounting has been a vicious cycle that feeds into shoppers’ insatiable appetite for bigger and better discounts.  At JCP, the regular price on an item that costs $10 to make rose 43 percent, from $28 in 2002 to $40 in 2011. But because of all of its sales and other promotions, what it actually ended up selling for rose only 15 cents, from $15.80 to $15.95 during that same period.

This concept has been attempted multiple times by other companies, including Macy’s, where they cut back a few years ago on coupons and discounts, but their strategy was unsuccessful and they were forced to ramp back up after seeing sales suffer.

As families are struggling financially, this could be a positive rebranding for the company, to recognize the climate and restructure accordingly.


Dalia Strum teaches SXF 120: Blogging Smarts for Business.