NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?

It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the search page. Actually, we have already used descriptions of Native Advertising such as advertorial, brand reference, and sponsored content, among others.  Thus, Native could be defined as any ad that is blended within content.  Also from a consumer’s view, it may be an opt-in interactive choice in which she or he is aware of the […]