NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?

It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the search page. Actually, we have already used descriptions of Native Advertising such as advertorial, brand reference, and sponsored content, among others.  Thus, Native could be defined as any ad that is blended within content.  Also from a consumer’s view, it may be an opt-in interactive choice in which she or he is aware of the […]

Neuro-Marketing through FMRI and NAcc

It’s a brave new world we are seeing and must work within. As an evolving story, we have to consider how online advertising will be affecting the consumer’s brain? Neuro-marketing research is already investigating the effect online neuro-marketing will have on our brains in the current and evolving Internet/PDA world. As we have recently discussed in a previous blog, researchers have learned that when the consumer first receives a message, it hits a section of the brain called the Nucleus Accumbens (NAcc). This is the reward/punishment, pleasure/pain “headquarters” of the brain. By evaluating the amount of activity in such demarcated […]