EDITORIAL AND PRESS RELEASE – P.R. influence through $$

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial surveillance for a press release content that is paid for? Will editorial content now be dominated by press releases in omni-media and omnicon? Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as […]

NATIVE ADVERTISING… a new definition, or will it lead to consumer deafinition?

It may be the time to ask whether this new definition is helpful — NATIVE ADVERTISING is a method of communication that is “native” to the experience offered within a website’s content, valuable content integrated within the editorial feed — not an ad-in-a-box alongside the search page. Actually, we have already used descriptions of Native Advertising such as advertorial, brand reference, and sponsored content, among others.  Thus, Native could be defined as any ad that is blended within content.  Also from a consumer’s view, it may be an opt-in interactive choice in which she or he is aware of the […]