PERSONAL CUSTOMER EXPERIENCE… PCX

Mobile 1 to 1– is No. 1 Big data technology keeps giving brands more and more personal information about YOU. The rise of technologies available to brands keeps enabling each brand to know intimate details about consumer behaviors. These technologies deliver opportunities to create more personal, 1 to 1 customer experiences (PCX) that will hopefully earn loyalty from customers, not only for their own satisfaction, but also for giving recommendations to others. What would now be the brand’s strategy for PCX? It is being reported that there is a billion-dollar market for advertising sales on mobile videos. Major wireless carriers […]

The New Role of Market Research

Today’s guest blogger is Dev Das, Founder of Expleo Insight, a consulting and market research company specializing in emerging biotech and pharma (see bio below).  Dev has several years of experience in big pharma as well as running his own business so he understands the challenges and needs on both sides of the market research equation.   Trying to compete in an increasingly competitive market with fewer resources?  It’s become the name of the game these days for most companies, both large and small.  Startup companies have always been resource constrained due to tight budgets. Now, with a glut of choices and minimal differentiation, […]