Don’t Be Cliche on Valentine’s Day!

Written by Guest Blogger: Amanda Burrill, Travel Channel host, chef, athlete and freelance writer and copyeditor. Five near-NYC weekend ideas, and a pet care solution that will change your life. Flowers, chocolate and a dinner reservation on Valentine’s Day? Yawn. You’re better than that! This year Cupid’s bow strikes on a Saturday; the perfect opportunity to indulge in an entire weekend of kissy-face with your significant other. Before you start making excuses, I’ve dug up five great options that still have vacancy. 1. Rustic Getaway Just 75 miles from NYC, the Malibu Dude Ranch in the Pocono Mountains has been […]

EDITORIAL AND PRESS RELEASE – P.R. influence through $$

PRESS RELEASES BY PUBLIC RELATIONS COMMITTEES lead to content that functions like press releases but are paid-for in so-called NATIVE ADVERTISING. Here are some vital questions to consider: Is a brand’s PR’s use of mobile media a sign of authenticity? Will media have explicit editorial surveillance for a press release content that is paid for? Will editorial content now be dominated by press releases in omni-media and omnicon? Also, if Native Advertising consists of paid-for deals made between PR committees and a variety of media, how will reward advertising affect authenticity? Will the significant audience care – as long as […]

Brand MarkETing… No More Brand Marking!

So what is the difference between brand marking and markETing? In the past, branding was initially a way of marking or identifying a brand as in marking a rancher’s cattle with a branding iron. As time went on, logos were developed to mark and establish an identity for companies, products and services. More recently in our digitized world, brand managers must bring an ET — Extra-Terrestrial or more likely, an Essential Technology element to their branding. Bringing a more advanced brand marking to their brand markETing. In the past few years, many customers have felt more of a divide between […]