Brand-nascent retailers are creating new ways to help customers find and wear what their self-brand positioning demands. An example is the current trend in “brandventure” activewear, chosen to show one’s adventure choices. There are now more websites and retail stores that feature specific outdoor adventurewear […]
Tag: luxury
Natori: A Continuation of an Appealing Apparel Story
Continuing from the last entry on Ken Natori’s visit to my licensing class (CEO 035), here are more traits that distinguish Natori. One is customer service. I emphasize this in all my entrepreneur classes and to my clients. Customer service is the most cost-effective, and […]
Natori: An Appealing Apparel Story
On Monday, May 5, Ken Natori guest spoke at my Licensing class (CEO 035). He generously spent an hour and a half talking about his company, founded by his mother, Josie Natori, and answering questions on all aspects of licensing posed by the class. First […]