Part 2: Focus on your Tag line The tag line, slogan, customer promise, value proposition, etc. is a key part of your corporate identity and brand. Like your logo, it’s important to get it right the first time so that you start to build and […]
Tag: Logo
Your corporate identity…get it right the first time
Part 1: Focus on your logo Every company should start out with minimal corporate IDs or branding – logo, name, tag line (value proposition), design templates and color palettes. There should be a template developed that shows how these items are used (in larger companies, […]